Pacific Standard March-April 2013 Cover

Friend Request Denied: The UC Logo Debacle

Dueling UC logos

This time last year, protest was no stranger to the University of California. Public outcry over rising tuition costs and police brutality spread across the network of West Coast campuses, gathering the attention of the national media and consoling those that thought student protest was dead. This winter a new foe has emerged, once again throwing the UCs into the national spotlight and garnering, as I post this, 52,303 petitioners on Change.org. What is the nemesis? The new UC logo, part of a large-scale rebranding campaign by UC officials. I am a UC graduate and I guess I’m part of ... Read More