Patagonia, the clothing company, was almost Patagonia, a grain company. Thirty-five years ago, while in Nepal on a climbing expedition, founder Yvon Chouinard started thinking about grains. "The Sherpas would say, ‘Well, OK, we'll eat your freeze-dried stuff, but once we get up high, we have to eat our own stuff, since yours doesn't give us what we need,”" he told me recently. "They'd eat tsampa, which is this roasted grain with butter tea. Years later, our scientists found out what they already knew: that complex carbohydrates are the best thing to eat when you're at high altitude," ... Read More
