Pacific Standard March-April 2013 Cover

Driving Is Much Deadlier Than Terrorism—Why Isn’t It Scarier?

scary-heuristic

Whether you're driving in a car, walking down the street, or merely sitting in a chair, there are about a hundred ways that life could end: instantly, slowly, ironically, stupidly, early, or even painfully. Yet despite the precariousness native to existence, most of us manage to soldier on. Every so often, however, we get hung up on something, and our stoic composure gets tossed out the window. Topics like nuclear power, genetically-modified foods, and, more recently, horse meat in food, bring out humanity's true nature, "guided by emotion rather than by reason, easily swayed by trivial ... Read More

The Psychology of Skydiving

By the time you have read this, daredevil Felix Baumgartner will have likely started ascending in a balloon to 23 miles above New Mexico, with the intention of parachuting home. Ten minutes later, he will have either accomplished the highest jump in history, free-falling through the sound barrier in the process -- or he'll be dead. Certainly the hope is that Felix comes out of his decision OK. But it's still hard not to wonder: why do this? The research on risk-taking is pretty broad; studies exist on various motivations to undertake extreme sports, to enlist in particularly dangerous ... Read More

On ‘Jeopardy!’ Women Take Fewer Risks vs. Men

The answer is: It’s a game show that provides surprising clues about sex, social rules and risk-taking. And the question is: What is Jeopardy!? Two Swedish researchers, writing in the journal Economics Letters, report an intriguing pattern of behavior by contestants on the popular quiz program. Women, it seems, take fewer risks when their Jeopardy! opponents are men. Gabriella Sjogren Lindquist and Jenny Save-Soderbergh of the Swedish Institute for Social Research looked at 206 episodes of Jeopardy!, focusing on those moments when one of the three contestants must decide how much to ... Read More

Skateboarders Try Riskier Tricks for Women

At long last, science has proven what we've suspected all along: Guys ride skateboards for the chicks. In a study aimed at determining the role testosterone plays in physical risk-taking, researchers had young men try to pull off both easy and difficult skateboard tricks — first for another guy and then in the presence of a young, attractive female. The skateboarders were measured after each epic failure — sorry, "attempted move" — and, consistent with predictions, the young men had higher testosterone levels and took bigger risks when good-looking women were watching. (Also noted: ... Read More

In Baseball, Younger Siblings Steal More Bases

Younger siblings are more prone to taking risks. That is a long-standing theory of University of California, Berkeley, evolutionary psychologist Frank Sulloway, who argues this behavior is a reaction to their relative lack of parental attention. The look-at-me hypothesis makes intuitive sense, and evidence for it was presented in a study of economic behavior last year. But proving its validity to skeptics would require finding a controlled setting where personality traits are exposed in clearly measurable ways — like a baseball diamond. In a paper just published in the journal ... Read More

Picking Stocks? Count the Butts in Pews

Looking to invest your IRA in companies that take few risks while promising steady, if slow, growth? Just count the churches around company headquarters. That’s the conclusion of two accounting professors in Hong Kong whose recent study reveals that publicly traded companies in the U.S. are less likely to take financial risks — but more likely to grow, albeit slowly — when churchgoing and other measures of religiosity are high within the community where top management is based. Warren Buffett made headlines in late February commenting on how public companies should manage risk, ... Read More

The Public Will Walk With Nanotech — For Now

Like belching smokestacks in the 1800s, new technology once was something to be uncritically welcomed; now the public often keeps it at arm's length as a default position. Milk from an enhanced cow? No thanks. Transgenic corn for famine victims? We'll pass. Various helpful chemicals in our plastics? Pesticides that keep voracious insects off our produce? Irradiation to kill much smaller even nastier pests? Whether you view such risk-averse opponents as Luddites, prophets or something in-between, they're still out there in abundance. Nanotechnology, on the other hand, has so far avoided ... Read More