
Have you been staring cow-eyed at a computer all morning? Fiddling with your iPhone in line at Starbucks? Checking Twitter and ESPN every four minutes on your tablet? Good. Here’s a little quiz. What one word ties these three ideas together: water + tobacco + stove? How about widow + bite + monkey? Or, envy + golf + beans? Psychologists call such wordplay the “remote associates test,” or RAT, and use it to study creativity and intuition. The idea is that it requires a nimble, open mind to find the connection between seemingly unrelated ideas—in this case pipe, spider, and ... Read More

