Web-based social networks have little in common with hospital operating rooms. One exists on an ephemeral realm of bits and bytes, while the other lives in the very real world of blood and tissue. That incongruity helps explain why Facebook’s recent announcement that it will encourage its members to become organ donors captured people’s imagination. And according to psychologists who study how we manage reminders of our mortality, it suggests Mark Zuckerberg’s online creation may be a particularly promising platform to tackle a major medical problem. “I think it’ll work ... Read More
