After a flurry of protests and an intense anti-logo social media campaign, the new UC monogram was suspended as of this morning. It seems to be with a heavy heart that Daniel M. Dooley, senior vice president for external relations at the UC office of the president, announced: While I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect what has been a significant negative response by students, alumni and other members of our community. Therefore, I have instructed the communications team to suspend further use of ... Read More
Friend Request Denied: The UC Logo Debacle
December 12, 2012 • By • Leave a Comment
This time last year, protest was no stranger to the University of California. Public outcry over rising tuition costs and police brutality spread across the network of West Coast campuses, gathering the attention of the national media and consoling those that thought student protest was dead. This winter a new foe has emerged, once again throwing the UCs into the national spotlight and garnering, as I post this, 52,303 petitioners on Change.org. What is the nemesis? The new UC logo, part of a large-scale rebranding campaign by UC officials. I am a UC graduate and I guess I’m part of ... Read More
