Pacific Standard May-June 2013 Cover

White House Signs Up for White Roofs

Back in spring 2009, Miller-McCune reported — in two separate articles (here and here)—on the impressive virtues of “cool roofs” in the fight against climate change. Simply by painting urban surfaces white or a light color, we noted, “the carbon emissions of all 600 million of the world’s cars could be off-set for 18 to 20 years — at a savings equivalent to at least $1 trillion worth of CO2 reductions.” At the time, scientists at the Lawrence Berkeley National Laboratory in the Bay Area were lobbying the Obama administration to embrace the “cool roofs strategy” as a ... Read More