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How to Design an Effective Plea for Donations

Two new studies suggest an image of a single needy child is most effective, so long as you avoid the temptation to go with the most photogenic victims.

Findings

giving-money

Be Happier: Spend More Money on Others

A round-up of recent research finds spending money on others can satisfy basic psychological needs and boost happiness.

 

(PHOTO: WELLPHOTO/SHUTTERSTOCK)

Bloodthirsty Charities

When it comes to blood donation, nothing matters more than message.

 

politicalgiving

Please Give? Sure, So Long as My Guy Wins

New research suggests Americans give more to charity when a member of their political party is in the White House.

 

Liberal, Conservative, or Charitable

Liberal, Conservative, or Charitable: Politics Underpins How We Give

It’s not just super PACs—politics dictate how we donate to everyday charities, too.

 

Help Black Children? Sure! Teens? Not So Much.

New research finds support for school projects differs according to the race and age of the recipients.

 

Not All Suffering Prompts Equal Generosity

Newly published research finds people give more generously to relief efforts following natural disasters, effectively penalizing the people caught up in man-made catastrophes.

 

Jewish Americans Win Alms Race

New research finds Jewish-American families are more likely than those of other faiths to give to charities focusing on basic needs such as food and shelter.

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My Politicians Are Better Looking Than Yours

A new study finds we judge the cover by the book—or at least the party.

That Cigarette Would Make a Great Water Filter

Clean out the ashtray, add some aluminum oxide, and you've (almost) got yourself a low-cost way to remove arsenic from drinking water.

Love and Hate in Israel and Palestine

Psychologists find that parties to a conflict think they're motivated by love while their enemies are motivated by hate.

How to Water a Farm in Sandy Ground

Physicists investigate how to grow food more efficiently in fine-grained soil.

Unlocking Consciousness

A study of vegetative patients closes in on the nature of consciousness.

The Big One

One company, Amazon, controls 67 percent of the e-book market in the United States—down from 90 percent five years ago. September/October 2014 new-big-one-5

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