In 2003, as the human role in warming the planet was being widely accepted, it was pretty obvious which way the wind was blowing on efforts to reduce carbon in the atmosphere. There would be regulation, sooner if not later, and businesses that trod with a large carbon footprint had to decide how to respond. Should they fight new rules, accept them as inevitable, maybe hedge their bets with a little greenwashing while mostly standing pat, or start adopting some of the likely new rules to prepare for the inevitable and perhaps even influence the regulatory outcome? A handful of businesses, ... Read More