During the Republican primary debate in Arizona a couple of weeks ago, CNN moderator John King asked one of those slightly askew questions that’s designed to poke through the candidates’ finely tuned allegiance to their talking points. What, King asked the would-be U.S. presidents, is the biggest misconception the public has about you? Here is where Mitt Romney went with that one: “We’ve got to restore America’s promise in this country, where people know that with hard work and education that they’re going to be secure and prosperous and that their kids will have a brighter ... Read More
Better Candidate Websites Provide Democrats Advantage
April 6, 2011 • By • Leave a Comment
President Obama kicked off his re-election campaign this week not with a speech or press conference, but via an online video. His choice of medium — and the news that he will hold a “virtual town hall” from Facebook headquarters later this month — reflected the increasing importance of the Internet as a campaign tool. As Obama showed in 2008, candidate websites are a valuable way to spread information, raise money and mobilize supporters. But to fulfill these functions, they need to be well designed and user friendly. Newly published research suggests that, if they want to be ... Read More
