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Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility

On the most powerful aspect of the computer giant’s emotional branding strategy.

 

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Be as Young, Be as Cool, Be as Happy … as an Apple Consumer

What is Apple promising consumers in its famous “Silhouette” commercials?

 

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Teach Me How to Brand

Paul Hiebert talks with the co-founder of the country’s first Masters in Branding program.

 

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How Apple Does Sentimental Consumerism

In marketing and branding materials, the computer giant promises to strengthen your relationship with loved ones.

 

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How Apple Hides the Exploitation of Workers Behind Whimsical Branding

Overwhelmingly positive commercials that inspire happiness can go a long way.

 

New UC Logo Gets Flushed

 

Friend Request Denied: The UC Logo Debacle

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When Mothers Sing, Premature Babies Thrive

Moms willing to serenade pre-term infants help their babies—and themselves.

One Toxic Boss Can Poison the Whole Workplace

Office leaders who bully even just one member of their team harm everyone.

Diversity Is in the Eye of the Beholder

Perception of group diversity depends on the race of the observer and the extent to which they worry about discrimination.

Psychopathic or Just Antisocial? A Key Brain Difference Tells the Tale

Though psychopaths and antisocial people may seem similar, what occurs in their brains isn’t.

Common Knowledge Makes Us More Cooperative

People are more inclined to take mutually beneficial risks if they know what others know.

The Big One

One in two full-time American fast-food workers' families are enrolled in public assistance programs, at a cost of $7 billion per year. July/August 2014 fast-food-big-one
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