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Branding

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Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility

On the most powerful aspect of the computer giant’s emotional branding strategy.

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Be as Young, Be as Cool, Be as Happy … as an Apple Consumer

What is Apple promising consumers in its famous “Silhouette” commercials?

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Teach Me How to Brand

Paul Hiebert talks with the co-founder of the country’s first Masters in Branding program.

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How Apple Does Sentimental Consumerism

In marketing and branding materials, the computer giant promises to strengthen your relationship with loved ones.

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How Apple Hides the Exploitation of Workers Behind Whimsical Branding

Overwhelmingly positive commercials that inspire happiness can go a long way.

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New UC Logo Gets Flushed

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Quick Studies

How Junk Food Companies Manipulate Your Tongue

We mistakenly think that harder foods contain fewer calories, and those mistakes can affect our belt sizes.

What Steve Jobs’ Death Teaches Us About Public Health

Studies have shown that when public figures die from disease, the public takes notice. New research suggests this could be the key to reaching those who are most at risk.

Speed-Reading Apps Will Not Revolutionize Anything, Except Your Understanding

The one-word-at-a-time presentation eliminates the eye movements that help you comprehend what you're reading.

To Make Friends, Autistic Kids Need Advice—and Space

Kids with autism need help when it comes to making friends—but they also need their independence.

Gaming the Wedding Gift Registry System

Registering for your wedding? Keep your must-have items away from the average price of your registry—they’re unlikely to be purchased.

The Big One

One state—Pennsylvania—logs 52 percent of all sales, shipments, and receipts for the chocolate manufacturing industry. March/April 2014