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Branding

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Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility

On the most powerful aspect of the computer giant’s emotional branding strategy.

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Be as Young, Be as Cool, Be as Happy … as an Apple Consumer

What is Apple promising consumers in its famous “Silhouette” commercials?

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Teach Me How to Brand

Paul Hiebert talks with the co-founder of the country’s first Masters in Branding program.

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How Apple Does Sentimental Consumerism

In marketing and branding materials, the computer giant promises to strengthen your relationship with loved ones.

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How Apple Hides the Exploitation of Workers Behind Whimsical Branding

Overwhelmingly positive commercials that inspire happiness can go a long way.

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New UC Logo Gets Flushed

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Quick Studies

Hunger and Low Blood Sugar Can Spur Domestic Quarrels

In an experiment, scientists found a correlation between low blood glucose and higher levels of spousal frustration.

Your Brain Starts Faltering After You Reach Age … 24

Sorry to break it to you, TSwift. At least in terms of cognitive functioning while playing StarCraft 2, you're finished.

Cavemen Were Awesome Parents

Toy hand axes, rock bashing, and special burials indicate that Neanderthals were cooler parents than previously thought, according to a new theory.

Bringing a Therapy Dog Into a Children’s Hospital Might Be a Terrible Idea

Despite the popularity of animal therapy in American pediatric hospitals, a new research review reveals that there's little support for its health benefits.

You Feel Closer to Your Destination Even When You’re Not

Simply moving toward or away from something alters the way you think about it, according to a new study.

The Big One

One state—Pennsylvania—logs 52 percent of all sales, shipments, and receipts for the chocolate manufacturing industry. March/April 2014