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Branding

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Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility

On the most powerful aspect of the computer giant’s emotional branding strategy.

 

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Be as Young, Be as Cool, Be as Happy … as an Apple Consumer

What is Apple promising consumers in its famous “Silhouette” commercials?

 

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Teach Me How to Brand

Paul Hiebert talks with the co-founder of the country’s first Masters in Branding program.

 

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How Apple Does Sentimental Consumerism

In marketing and branding materials, the computer giant promises to strengthen your relationship with loved ones.

 

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How Apple Hides the Exploitation of Workers Behind Whimsical Branding

Overwhelmingly positive commercials that inspire happiness can go a long way.

 

New UC Logo Gets Flushed

 

Friend Request Denied: The UC Logo Debacle

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We’re Not So Great at Rejecting Each Other

And it's probably something we should work on.

Chronic Fatigue Syndrome and the Brain

Neuroscientists find less—but potentially stronger—white matter in the brains of patients with CFS.

Incumbents, Pray for Rain

Come next Tuesday, rain could push voters toward safer, more predictable candidates.

Could Economics Benefit From Computer Science Thinking?

Computational complexity could offer new insight into old ideas in biology and, yes, even the dismal science.

Politicians Really Aren’t Better Decision Makers

Politicians took part in a classic choice experiment but failed to do better than the rest of us.

The Big One

One town, Champlain, New York, was the source of nearly half the scams targeting small businesses in the United States last year. November/December 2014

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