Why do so many of us instinctively reach for brand-name products at the supermarket, even when less-expensive generic ones are available as an option? If pressed, we’d probably say we like them better—which is odd, given that the generic brands are often identical to the originals. Why would we get more pleasure out of products that come wrapped in a familiar label? Newly published research from Germany suggests it's because certain brands are imprinted on our brains. Participants in a study reported they got more pleasure from tasting colas labeled “Coke” and “Pepsi” ... Read More
