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New Orleans, Louisiana. (Photo: Jorg Hackemann/Shutterstock)

Culture as a Form of Control: All Hail New Orleans’ Go-Cup

• June 06, 2014 • 12:00 PM

New Orleans, Louisiana. (Photo: Jorg Hackemann/Shutterstock)

Experiencing the liquor laws of The Big Easy can remind you of the power of culture to render alternative ways of life invisible.

In New Orleans, Louisiana, there is this magical thing where you can put your alcoholic drink in a plastic cup of any kind and leave the establishment you are patronizing—or even your own very house—and go outside.

It’s called a “go-cup” and, in its simplest form, it looks like this:

16

The bars and restaurants have them for your convenience and many residents keep a supply on hand too.

I still remember the first time I went to New Orleans, about five years ago, and realized that I could do this. It was … OK, liberating might be a strong word … but it did bring into sharp relief the lack of freedom that I experience in other parts of the U.S. that do not allow public consumption of alcohol. Moreover, it revealed to me how deeply I had internalized the idea that (1) you can’t drink alcohol in public, (2) if you want to drink alcohol and you’re not at home, you have to purchase it from a vendor, and (3) if you purchase a drink, you must finish drinking it or abandon the remains if you want to go somewhere else.

Dolores’ experience is a great example of how we internalize rules invented by humans to the point where they feel like laws of nature.

None of these rules apply in New Orleans.

I had the pleasure of showing my friend Dolores around the city last month and chuckled as she kept forgetting that we could leave a bar or restaurant with a drink in hand. I’d suggest we go and she’d remember, suddenly, that we could. We didn’t have to sit around and finish our drinks. Or, even crazier, we could pop into a bar as we walked by, order a drink, and keep going on our merry way. Her realization that these were possibilities happened over and over again, as she kept reverting to her non-conscious habits.

Dolores’ experience is a great example of how we internalize rules invented by humans to the point where they feel like laws of nature. In our daily lives in Los Angeles, California, where we both live, we hang out together and drink alcohol under the local regulations. We rarely feel constrained by these because we forget that it could be another way. This is the power of culture to make alternative ways of life invisible and, as a result, gain massive public conformity to arbitrary norms and laws.


This post originally appeared on Sociological Images, a Pacific Standard partner site, as “All Hail the Go-Cup: Culture as a Form of Control.”

Lisa Wade
Lisa Wade, Ph.D., holds an M.S. and Ph.D. in Sociology from the University of Wisconsin-Madison, and an M.A. in Human Sexuality from New York University. She is an associate professor at Occidental College in Los Angeles. Follow her on Twitter @lisawade.

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