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A Primer for Election Night TV Viewing

• November 06, 2012 • 3:00 AM

Edison Research, the guys who do the exit polling that ruins the suspense of following the presidential election on the West Coast, have put together a four-minute video on “What to Watch For On Election Night.” I went to their site on the track of the most-disliked Christmas songs – the barking dogs beat out Barbra Streisand, by the way – and was sucked in by this amusing, but worthwhile, ditty.

Oh, and Edison also does exit polling internationally, with clients from Azerbaijan to Scotland. In some of those cases, it’s not just the American virtue of impatience that drives the effort, but “to provide a mechanism to help validate the propriety of election results.”

Michael Todd
Most of Michael Todd's career has been spent in newspaper journalism, ranging from papers in the Marshall Islands to tiny California farming communities. Before joining the publishing arm of the Miller-McCune Center, he was managing editor of the national magazine Hispanic Business.

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