Menus Subscribe Search

Follow us


Sociological Images

empty-polaroids

(Photo: bahri altay/Shutterstock)

Do Better Looking People Have Better Personalities Too?

• August 27, 2014 • 2:00 PM

(Photo: bahri altay/Shutterstock)

An experiment on users of the dating site OKCupid found that members judge both looks and personality by looks alone.

In the aftermath of the revelation that Facebook has been manipulating our emotions—the one that prompted Jenny Davis to write a post titled “Newsflash: Facebook Has Always Been Manipulating Your Emotions“—the folks at OKCupid admitted that they been doing it, too.

I’ll let you debate the ethics. Here’s what Christian Rudder and his team found out about attractiveness. Let me warn you, it’s not pretty.

OKCupid originally gave users the opportunity to rate each other twice: once for personality and once for looks. The two were strikingly correlated.

5

Do better looking people have more fabulous personalities? No. Here’s a hint, a woman with a personality rating in the 99th percentile whose profile contained no text at all:

6

Perhaps people were judging both looks and personality by looks alone. OKCupid ran a test. Some people got to see a user’s profile picture and the text and others just saw the picture. Their ratings correlated, which means, as Rudder put it: “Your picture is worth that fabled thousand words, but your actual words are worth … almost nothing.”

OKCupid’s second “experiment” involved removing all of the pictures from the site for one full workday. In response, users said something to the effect of hell no. Here’s a graph showing the traffic on that day (in red) compared to a normal Tuesday (the dotted line):

14

When OKCupid put the pictures back up, the conversations that had started petered out much more aggressively than usual. As Rudder put it: “It was like we’d turned on the bright lights at the bar at midnight.” This graph shows that conversations started during the blackout had a shorter life expectancy than conversations normally did.

2

It’s too bad the people are putting such an emphasis on looks, because other data that OKCupid collected suggests that they aren’t as important as we think they are. This figure shows the odds that a woman reported having a good time with someone she was set up with blind. The odds are pretty even whether she and the guy are equally good looking, he’s much better looking, or she is. Rudder says that the results for men are similar.

3


This post originally appeared on Sociological Images, a Pacific Standard partner site, as “OKCupid Experiments on Its Users, Makes Us Hate Ourselves.”

Lisa Wade
Lisa Wade, Ph.D., holds an M.S. and Ph.D. in Sociology from the University of Wisconsin-Madison, and an M.A. in Human Sexuality from New York University. She is an associate professor at Occidental College in Los Angeles. Follow her on Twitter @lisawade.

More From Lisa Wade

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

October 31 • 8:00 AM

Who Wants a Cute Congressman?

You probably do—even if you won’t admit it. In politics, looks aren’t everything, but they’re definitely something.


October 31 • 7:00 AM

Why Scientists Make Promises They Can’t Keep

A research proposal that is totally upfront about the uncertainty of the scientific process and its potential benefits might never pass governmental muster.


October 31 • 6:12 AM

The Psychology of a Horror Movie Fan

Scientists have tried to figure out the appeal of axe murderers and creepy dolls, but it mostly remains a spooky mystery.


October 31 • 4:00 AM

The Power of Third Person Plural on Support for Public Policies

Researchers find citizens react differently to policy proposals when they’re framed as impacting “people,” as opposed to “you.”


October 30 • 4:00 PM

I Should Have Told My High School Students About My Struggle With Drinking

As a teacher, my students confided in me about many harrowing aspects of their lives. I never crossed the line and shared my biggest problem with them—but now I wish I had.


October 30 • 2:00 PM

How Dark Money Got a Mining Company Everything It Wanted

An accidentally released court filing reveals how one company secretly gave money to a non-profit that helped get favorable mining legislation passed.


October 30 • 12:00 PM

The Halloween Industrial Complex

The scariest thing about Halloween might be just how seriously we take it. For this week’s holiday, Americans of all ages will spend more than $5 billion on disposable costumes and bite-size candy.


October 30 • 10:00 AM

Sky’s the Limit: The Case for Selling Air Rights

Lower taxes and debt, increased revenue for the city, and a much better use of space in already dense environments: Selling air rights and encouraging upward growth seem like no-brainers, but NIMBY resistance and philosophical barriers remain.


October 30 • 9:00 AM

Cycles of Fear and Bias in the Criminal Justice System

Exploring the psychological roots of racial disparity in U.S. prisons.


October 30 • 8:00 AM

How Do You Make a Living, Email Newsletter Writer?

Noah Davis talks to Wait But Why writer Tim Urban about the newsletter concept, the research process, and escaping “money-flushing toilet” status.



October 30 • 6:00 AM

Dreamers of the Carbon-Free Dream

Can California go full-renewable?


October 30 • 5:08 AM

We’re Not So Great at Rejecting Each Other

And it’s probably something we should work on.


October 30 • 4:00 AM

He’s Definitely a Liberal—Just Check Out His Brain Scan

New research finds political ideology can be easily determined by examining how one’s brain reacts to disgusting images.


October 29 • 4:00 PM

Should We Prosecute Climate Change Protesters Who Break the Law?

A conversation with Bristol County, Massachusetts, District Attorney Sam Sutter, who dropped steep charges against two climate change protesters.


October 29 • 2:23 PM

Innovation Geography: The Beginning of the End for Silicon Valley

Will a lack of affordable housing hinder the growth of creative start-ups?


October 29 • 2:00 PM

Trapped in the Tobacco Debt Trap

A refinance of Niagara County, New York’s tobacco bonds was good news—but for investors, not taxpayers.


October 29 • 12:00 PM

Purity and Self-Mutilation in Thailand

During the nine-day Phuket Vegetarian Festival, a group of chosen ones known as the mah song torture themselves in order to redirect bad luck and misfortune away from their communities and ensure a year of prosperity.


October 29 • 10:00 AM

Can Proposition 47 Solve California’s Problem With Mass Incarceration?

Reducing penalties for low-level felonies could be the next step in rolling back draconian sentencing laws and addressing the criminal justice system’s long legacy of racism.


October 29 • 9:00 AM

Chronic Fatigue Syndrome and the Brain

Neuroscientists find less—but potentially stronger—white matter in the brains of patients with CFS.


October 29 • 8:00 AM

America’s Bathrooms Are a Total Failure

No matter which American bathroom is crowned in this year’s America’s Best Restroom contest, it will still have a host of terrible flaws.



October 29 • 6:00 AM

Tell Us What You Really Think

In politics, are we always just looking out for No. 1?


October 29 • 4:00 AM

Racial Resentment Drives Tea Party Membership

New research finds a strong link between tea party membership and anti-black feelings.


October 28 • 4:00 PM

The New Health App on Apple’s iOS 8 Is Literally Dangerous

Design isn’t neutral. Design is a picture of inequality, of systems of power, and domination both subtle and not. Apple should know that.


Follow us


We’re Not So Great at Rejecting Each Other

And it's probably something we should work on.

Chronic Fatigue Syndrome and the Brain

Neuroscientists find less—but potentially stronger—white matter in the brains of patients with CFS.

Incumbents, Pray for Rain

Come next Tuesday, rain could push voters toward safer, more predictable candidates.

Could Economics Benefit From Computer Science Thinking?

Computational complexity could offer new insight into old ideas in biology and, yes, even the dismal science.

Politicians Really Aren’t Better Decision Makers

Politicians took part in a classic choice experiment but failed to do better than the rest of us.

The Big One

One town, Champlain, New York, was the source of nearly half the scams targeting small businesses in the United States last year. November/December 2014

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.