Menus Subscribe Search

Follow us


Quick Studies

cigarette man

(Photo: CascadeFoto/Flickr)

How Many Cigarettes Make You a Smoker?

• February 13, 2014 • 10:02 AM

(Photo: CascadeFoto/Flickr)

A surprising number of people smoke often but still don’t consider themselves smokers, according to a new study.

Quick quiz:

1. Have you smoked more than 100 cigarettes in your life?

2. Do you still smoke once in a while now as well, including at least one cigarette in the last 30 days?

3. Are you a smoker?

If your answers to the first two questions are “yes” and your third answer is “no,” well, according to Wael K. Al-Delaimy and some of his colleagues at the University of California-San Diego School of Medicine, you’ve just failed.

You’re not alone, at least. By analyzing a 2011 California smoking survey, Al-Delaimy recently estimated that there are almost 396,000 adult Californians—or more than 12 percent of the state’s adult smoking population—who smoke on a measurable basis, sometimes daily, yet don’t consider themselves smokers. Al-Delaimy calls them “non-identifying smokers.”

You’ve probably met a typical “non-identifying smoker” before, based on the study’s characterization, even if you aren’t this kind of smoker yourself. It’s the 20-something who thinks cigarettes are gross but likes to puff on a few when buzzed, or the person who loves cigarettes but keeps them at bay except in times of stress. Or it’s the former chain smoker who hasn’t quite kicked the habit but is tired of putting up with the label.

“There is a risk for such smokers to continue to smoke and be adversely impacted by the tobacco they smoke, yet they do not seek any assistance nor do they plan to quit because they falsely believe they are not smokers.”

Smoking is a controversial thing to do in a health-conscious society, and is often taken as a sign of someone’s greater lifestyle and even values. Being a “non-identifying smoker” seems to walk a careful line: Looked at cynically, it’s self-delusion, but it also might be the best strategy for simply doing something you enjoy without having to take a stand in a public health debate.

Cultural speculation aside, though, there are real dangers to this trend, according to the researchers. For one, casual and heavy smokers share many of the same health risks. “There is no safe level of smoking,” Al-Delaimy said in a UCSD press release. And smokers’ failure to self-identify in surveys could diminish efforts to reduce tobacco consumption by hiding significant chunks of affected populations.

“There is a risk for such smokers to continue to smoke and be adversely impacted by the tobacco they smoke, yet they do not seek any assistance nor do they plan to quit because they falsely believe they are not smokers,” Al-Delaimy said. The journal that published his study, Tobacco Control, explicitly aims to curb what it calls the “global tobacco epidemic.”

Al-Delaimy believes the field needs to design surveys that better account for how smokers perceive themselves. “This more complex issue of identity and self-perception of smokers in today’s social environment will require further studies and understanding,” he said.

Paul Bisceglio
Editorial Fellow Paul Bisceglio was previously an editorial intern at Smithsonian magazine and a staff reporter at Manhattan Media. He is a graduate of Haverford College and completed a Fulbright scholarship at the University of Warwick in Coventry, United Kingdom. Follow him on Twitter @PaulBisceglio.

More From Paul Bisceglio

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

October 24 • 10:00 AM

Why DNA Is One of Humanity’s Greatest Inventions

How we’ve co-opted our genetic material to change our world.


October 24 • 8:00 AM

What Do Clowns Think of Clowns?

Three major players weigh in on the current state of the clown.


October 24 • 7:13 AM

There Is No Surge in Illegal Immigration

The overall rate of illegal immigration has actually decreased significantly in the last 10 years. The time is ripe for immigration reform.


October 24 • 6:15 AM

Politicians Really Aren’t Better Decision Makers

Politicians took part in a classic choice experiment but failed to do better than the rest of us.


October 24 • 5:00 AM

Why We Gossip: It’s Really All About Ourselves

New research from the Netherlands finds stories we hear about others help us determine how we’re doing.


October 24 • 2:00 AM

Congratulations, Your City Is Dying!

Don’t take population numbers at face value.


October 23 • 4:00 PM

Of Course Marijuana Addiction Exists

The polarized legalization debate leads to exaggerated claims and denials about pot’s potential harms. The truth lies somewhere in between.


October 23 • 2:00 PM

American Companies Are Getting Way Too Cozy With the National Security Agency

Newly released documents describe “contractual relationships” between the NSA and U.S. companies, as well as undercover operatives.


October 23 • 12:00 PM

The Man Who’s Quantifying New York City

Noah Davis talks to the proprietor of I Quant NY. His methodology: a little something called “addition.”


October 23 • 11:02 AM

Earliest High-Altitude Settlements Found in Peru

Discovery suggests humans adapted to high altitude faster than previously thought.


October 23 • 10:00 AM

The Psychology of Bribery and Corruption

An FBI agent offered up confidential information about a political operative’s enemy in exchange for cash—and they both got caught. What were they thinking?


October 23 • 8:00 AM

Ebola News Gives Me a Guilty Thrill. Am I Crazy?

What it means to feel a little excited about the prospect of a horrific event.


October 23 • 7:04 AM

Why Don’t Men Read Romance Novels?

A lot of men just don’t read fiction, and if they do, structural misogyny drives them away from the genre.


October 23 • 6:00 AM

Why Do Americans Pray?

It depends on how you ask.


October 23 • 4:00 AM

Musicians Are Better Multitaskers

New research from Canada finds trained musicians more efficiently switch from one mental task to another.


October 22 • 4:00 PM

The Last Thing the Women’s Movement Needs Is a Heroic Male Takeover

Is the United Nations’ #HeForShe campaign helping feminism?


October 22 • 2:00 PM

Turning Public Education Into Private Profits

Baker Mitchell is a politically connected North Carolina businessman who celebrates the power of the free market. Every year, millions of public education dollars flow through Mitchell’s chain of four non-profit charter schools to for-profit companies he controls.


October 22 • 12:00 PM

Will the End of a Tax Loophole Kill Off Irish Business and Force Google and Apple to Pay Up?

U.S. technology giants have constructed international offices in Dublin in order to take advantage of favorable tax policies that are now changing. But Ireland might have enough other draws to keep them there even when costs climb.


October 22 • 10:00 AM

Veterans in the Ivory Tower

Why there aren’t enough veterans at America’s top schools—and what some people are trying to do to change that.


October 22 • 8:00 AM

Our Language Prejudices Don’t Make No Sense

We should embrace the fact that there’s no single recipe for English. Making fun of people for replacing “ask” with “aks,” or for frequently using double negatives just makes you look like the unsophisticated one.


October 22 • 7:04 AM

My Politicians Are Better Looking Than Yours

A new study finds we judge the cover by the book—or at least the party.


October 22 • 6:00 AM

How We Form Our Routines

Whether it’s a morning cup of coffee or a glass of warm milk before bed, we all have our habitual processions. The way they become engrained, though, varies from person to person.


October 22 • 4:00 AM

For Preschoolers, Spite and Smarts Go Together

New research from Germany finds greater cognitive skills are associated with more spiteful behavior in children.


October 21 • 4:00 PM

Why the Number of Reported Sexual Offenses Is Skyrocketing at Occidental College

When you make it easier to report assault, people will come forward.


October 21 • 2:00 PM

Private Donors Are Supplying Spy Gear to Cops Across the Country Without Any Oversight

There’s little public scrutiny when private donors pay to give police controversial technology and weapons. Sometimes, companies are donors to the same foundations that purchase their products for police.


Follow us


Politicians Really Aren’t Better Decision Makers

Politicians took part in a classic choice experiment but failed to do better than the rest of us.

Earliest High-Altitude Settlements Found in Peru

Discovery suggests humans adapted to high altitude faster than previously thought.

My Politicians Are Better Looking Than Yours

A new study finds we judge the cover by the book—or at least the party.

That Cigarette Would Make a Great Water Filter

Clean out the ashtray, add some aluminum oxide, and you've (almost) got yourself a low-cost way to remove arsenic from drinking water.

Love and Hate in Israel and Palestine

Psychologists find that parties to a conflict think they're motivated by love while their enemies are motivated by hate.

The Big One

One company, Amazon, controls 67 percent of the e-book market in the United States—down from 90 percent five years ago. September/October 2014 new-big-one-5

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.