Menus Subscribe Search

Follow us


disembodied-mustache

(PHOTO: MEDIAGRAM/SHUTTERSTOCK)

Is Movember Getting Overgrown?

• November 14, 2013 • 12:00 PM

(PHOTO: MEDIAGRAM/SHUTTERSTOCK)

Not quite, but after a few years of growth it might be time to shift the focus.

What if you started this cool little thing with your friends, and over the course of a decade it spiraled into a massive behemoth that was worth millions of dollars and responsible for the distribution of even more? That’s the story of Movember, the reason some dude you know is probably sporting some pretty hideous facial hair right now.

The Mo movement is maturing. In some of the more moustache-established countries like Australia and Canada, the goal is to maintain Movember’s place rather than to continue its torrid growth. (“You’re at peak mustache in Australia?” I jokingly asked Whiteside. “A country of 24 million people raised $23 million,” he responded, “so yeah.” Point taken.) Other campaigns, like some in Europe, continue to sprout faster than the whiskers on your face.

Movember made men’s health cool; the next step might be doing a bit more to push young men to actually be active in their own health.

The effort in the United States is somewhere in the middle of the pack. Here, Movember raised $21 million in 2012, up from $15 million the previous year. Of that, 83 percent went toward men’s health programs, while 11 percent was allocated to fundraising and administrative costs, and the remaining six percent went into a retention fund that’s dedicated “to cover future campaigns and to ensure the long-term continuity of the organization.”

In the U.S., Movember donates to three causes: the Livestrong Foundation, the Prostate Cancer Foundation, and its own Global Action Plan (GAP) program. I wondered about the effectiveness of those charities, so I asked Daniel Borochoff, president of CharityWatch, to examine Movember’s 2011 tax forms (the last ones available) for me. He said his organization gave both the Livestrong Foundation and the Prostate Cancer Foundation an A-minus. “It’s pretty comforting,” he said of the choices the Movember group made when it comes to giving out its cash. “I thought they were going to do something sneaky but actually it’s fairly clear-cut.” Taking in $15 million while spending only $1.4 million in fundraising is an excellent ratio. Clearly, it helps that a person’s face—a free but obvious advertisement—helps spread awareness.

ONE POTENTIAL ISSUE IS the GAP program, which is Movember’s homegrown “research collaboration initiative.” The idea seems admirable but perhaps a bit misguided. Raising money and giving it to accredited charities is one thing. Starting a program on your own is another, and one that requires an entirely different skill set. Why even bother when there are clearly dozens and even hundreds of charities around the globe that could do similar work? “I think the idea was that because we are a global organization, we’re in a unique position to leverage research on a global scale that other groups weren’t able to,” Whiteside said. “We thought we could make an impact on research. With GAP, we’re bringing together researchers and scientists from all over the world.” The organization’s site details the projects that are currently ongoing.

While I question how truly unique Movember’s global reach is—other men’s health charities are worldwide in scope as well—they do deserve credit for the transparency of their fundraising and distribution efforts. It’s simple to go on the site and find out where the funds end up and what (low) percentage is used for administrative tasks. They seem genuinely committed to staying lean and using the money they raise in smart, efficient, and effective ways. No organization like this is perfect, and Movember isn’t an exception, but they do a solid and commendable job. It’s not a bogus group aimed at making a select few founders rich while claiming to help the world. (The organization also gives report cards for all other projects, each of which focuses on one of four areas: aligned men’s health, prostate cancer, testicular cancer, mental health.)

But it goes beyond money, too.

In a post on Refinery29, Anne Friedman argued that “it would be great to see the foundation require its participants to pledge not just to talk about men’s health and raise money for the cause, but to see the doctor for a general checkup themselves.” I asked Whiteside about whether he thought this would be a good idea, and he countered with some stats. According to a survey the organization conducted after the 2012 campaign, 70 percent of participants talk about men’s health issues, 57 percent recommend that someone else see a doctor, and 43 percent grew more aware and educated about the health risks they face.

That’s all good, but Friedman’s point is well-taken. A vague sense of increased “awareness” only goes so far. Movember made men’s health cool; the next step might be doing a bit more to push young men to actually be active in their own health. Still, their intentions are good. Their execution, so far, is as well. Not bad for a couple of guys who just wanted to grow some weird hair on their upper lips and maybe raise a few bucks in the process.

Noah Davis

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

October 24 • 4:00 PM

We Need to Normalize Drug Use in Our Society

After the disastrous misconceptions of the 20th century, we’re returning to the idea that drugs are an ordinary part of life experience and no more cause addiction than do other behaviors. This is rational and welcome.


October 24 • 2:00 PM

A Letter to the Next Attorney General: Fix Presidential Pardons

More than two years ago, a series showed that white applicants were far more likely to receive clemency than comparable applicants who were black. Since then, the government has spent hundreds of thousands of dollars on a study, but the pardons system remains unchanged.


October 24 • 12:00 PM

What Makes You So Smart, Middle School Math Teacher?

Noah Davis talks to Vern Williams about what makes middle school—yes, middle school—so great.


October 24 • 10:00 AM

Why DNA Is One of Humanity’s Greatest Inventions

How we’ve co-opted our genetic material to change our world.


October 24 • 8:00 AM

What Do Clowns Think of Clowns?

Three major players weigh in on the current state of the clown.


October 24 • 7:13 AM

There Is No Surge in Illegal Immigration

The overall rate of illegal immigration has actually decreased significantly in the last 10 years. The time is ripe for immigration reform.


October 24 • 6:15 AM

Politicians Really Aren’t Better Decision Makers

Politicians took part in a classic choice experiment but failed to do better than the rest of us.


October 24 • 5:00 AM

Why We Gossip: It’s Really All About Ourselves

New research from the Netherlands finds stories we hear about others help us determine how we’re doing.


October 24 • 2:00 AM

Congratulations, Your City Is Dying!

Don’t take population numbers at face value.


October 23 • 4:00 PM

Of Course Marijuana Addiction Exists

The polarized legalization debate leads to exaggerated claims and denials about pot’s potential harms. The truth lies somewhere in between.


October 23 • 2:00 PM

American Companies Are Getting Way Too Cozy With the National Security Agency

Newly released documents describe “contractual relationships” between the NSA and U.S. companies, as well as undercover operatives.


October 23 • 12:00 PM

The Man Who’s Quantifying New York City

Noah Davis talks to the proprietor of I Quant NY. His methodology: a little something called “addition.”


October 23 • 11:02 AM

Earliest High-Altitude Settlements Found in Peru

Discovery suggests humans adapted to high altitude faster than previously thought.


October 23 • 10:00 AM

The Psychology of Bribery and Corruption

An FBI agent offered up confidential information about a political operative’s enemy in exchange for cash—and they both got caught. What were they thinking?


October 23 • 8:00 AM

Ebola News Gives Me a Guilty Thrill. Am I Crazy?

What it means to feel a little excited about the prospect of a horrific event.


October 23 • 7:04 AM

Why Don’t Men Read Romance Novels?

A lot of men just don’t read fiction, and if they do, structural misogyny drives them away from the genre.


October 23 • 6:00 AM

Why Do Americans Pray?

It depends on how you ask.


October 23 • 4:00 AM

Musicians Are Better Multitaskers

New research from Canada finds trained musicians more efficiently switch from one mental task to another.


October 22 • 4:00 PM

The Last Thing the Women’s Movement Needs Is a Heroic Male Takeover

Is the United Nations’ #HeForShe campaign helping feminism?


October 22 • 2:00 PM

Turning Public Education Into Private Profits

Baker Mitchell is a politically connected North Carolina businessman who celebrates the power of the free market. Every year, millions of public education dollars flow through Mitchell’s chain of four non-profit charter schools to for-profit companies he controls.


October 22 • 12:00 PM

Will the End of a Tax Loophole Kill Off Irish Business and Force Google and Apple to Pay Up?

U.S. technology giants have constructed international offices in Dublin in order to take advantage of favorable tax policies that are now changing. But Ireland might have enough other draws to keep them there even when costs climb.


October 22 • 10:00 AM

Veterans in the Ivory Tower

Why there aren’t enough veterans at America’s top schools—and what some people are trying to do to change that.


October 22 • 8:00 AM

Our Language Prejudices Don’t Make No Sense

We should embrace the fact that there’s no single recipe for English. Making fun of people for replacing “ask” with “aks,” or for frequently using double negatives just makes you look like the unsophisticated one.


October 22 • 7:04 AM

My Politicians Are Better Looking Than Yours

A new study finds we judge the cover by the book—or at least the party.


October 22 • 6:00 AM

How We Form Our Routines

Whether it’s a morning cup of coffee or a glass of warm milk before bed, we all have our habitual processions. The way they become engrained, though, varies from person to person.


Follow us


Politicians Really Aren’t Better Decision Makers

Politicians took part in a classic choice experiment but failed to do better than the rest of us.

Earliest High-Altitude Settlements Found in Peru

Discovery suggests humans adapted to high altitude faster than previously thought.

My Politicians Are Better Looking Than Yours

A new study finds we judge the cover by the book—or at least the party.

That Cigarette Would Make a Great Water Filter

Clean out the ashtray, add some aluminum oxide, and you've (almost) got yourself a low-cost way to remove arsenic from drinking water.

Love and Hate in Israel and Palestine

Psychologists find that parties to a conflict think they're motivated by love while their enemies are motivated by hate.

The Big One

One company, Amazon, controls 67 percent of the e-book market in the United States—down from 90 percent five years ago. September/October 2014 new-big-one-5

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.