Menus Subscribe Search

Follow us


Sex Stereotypes and the Single Robot

• August 07, 2012 • 9:50 AM

German researchers report putting long hair on a robot is sufficient to get people to assign it “feminine” tasks.

How strongly do we cling to our ideas about the proper roles of men and women? We even apply them to robots.

That’s the clear conclusion of newly published research from Germany, which finds one needn’t have any actual sex organs to be the target of gender stereotypes.

In the Journal of Applied Social Psychology, psychologists Friederike Eyssel and Frank Hegel of the University of Bielefeld describe an experiment in which 60 students—30 men and 30 women—were asked to evaluate “modern technologies of the future.” Specifically, they were asked to look at images of two new robots and consider their potential uses.

They looked at the heads of the two human-like machines, which were identical except for two details. The “feminine” one had longer hair and a slight curvature of the lips; the “masculine” one had shorter hair and straight lips.

Participants then were given a list of 24 traits and asked the extent to which they felt the robot embodied each of them. Twelve were related to agency, such as “assertive” and “dominant,” while 12 represented communal values including “polite” and “affectionate.”

Next, the students were asked to rate how likely they would be to use each of the robots for a list of possible duties incuding stereotypical male tasks like “guarding the house” and stereotypically female tasks such as preparing meals.

The results?

Participants were more likely to view the short-haired robot in masculine terms, and suggest it was more suitable for such take-action tasks as “repairing technical devices” and “guarding a house.” Conversely, the long-haired robot was perceived as more appropriate for such stereotypically feminine tasks such as household chores and caring for children and the elderly.

This indicates “how deeply ingrained gender stereotypes seem to be,” Eyssel said.

The researchers note their results could be used in two ways. From a social-policy point of view, it might be worthwhile for designers to develop “counter-stereotypical machines,” which could challenge our rigid conceptions of “male” and “female” work.

On the other hand, they note, if the goal is “to facilitate human-robot interaction” and minimize mistakes and accidents, it makes sense to design robots that conform to our human assumptions.

In any event, it seems we’ve once again traveled back to the future—specifically, the fictional future depicted in the 1960s animated series The Jetsons. If memory serves, Rosie, the robot maid, cooked a mean pot roast.

[youtube]T7khbuOBHbo[/youtube]

Tom Jacobs
Staff writer Tom Jacobs is a veteran journalist with more than 20 years experience at daily newspapers. He has served as a staff writer for The Los Angeles Daily News and the Santa Barbara News-Press. His work has also appeared in The Los Angeles Times, Chicago Tribune, and Ventura County Star.

More From Tom Jacobs

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

October 1 • 4:00 AM

How to Plant a Library

Somewhere outside of Oslo, there are 1,000 newly-planted spruce trees. One hundred years from now, if everything goes to plan, they’ll be published together as 100 pieces of art.



September 30 • 10:09 AM

Trust Is Waning, and Inequality May Be to Blame

Trust in others and confidence in institutions is declining, while economic inequality creeps up, a new study shows.


September 30 • 8:00 AM

The Psychology of Penmanship

Graphology: It’s all (probably) bunk.



September 30 • 6:00 AM

The Medium Is the Message, 50 Years Later

Five decades on, what can Marshall McLuhan’s Understanding Media tell us about today?


September 30 • 4:00 AM

Grad School’s Mental Health Problem

Navigating the emotional stress of doctoral programs in a down market.


September 29 • 1:21 PM

Conference Call: Free Will Conference


September 29 • 12:00 PM

How Copyright Law Protects Art From Criticism

A case for allowing the copyright on Gone With the Wind to expire.


September 29 • 10:00 AM

Should We Be Told Who Funds Political Attack Ads?

On the value of campaign finance disclosure.


September 29 • 8:00 AM

Searching for a Man Named Penis

A quest to track down a real Penis proves difficult.


September 29 • 6:00 AM

Why Do So Many People Watch HGTV?

The same reason so many people watch NCIS or Law and Order: It’s all a procedural.


September 29 • 4:00 AM

The Link Between Depression and Terrorism

A new study from the United Kingdom finds a connection between depression and radicalization.


September 26 • 4:00 PM

Fast Track to a Spill?

Oil pipeline projects across America are speeding forward without environmental review.


September 26 • 2:00 PM

Why Liberals Love the Disease Theory of Addiction, by a Liberal Who Hates It

The disease model is convenient to liberals because it spares them having to say negative things about poor communities. But this conception of addiction harms the very people we wish to help.


September 26 • 1:21 PM

Race, Trust, and Split-Second Judgments


September 26 • 9:47 AM

Dopamine Might Be Behind Impulsive Behavior

A monkey study suggests the brain chemical makes what’s new and different more attractive.


September 26 • 8:00 AM

A Letter Becomes a Book Becomes a Play

Sarah Ruhl’s Dear Elizabeth: A Play in Letters From Elizabeth Bishop to Robert Lowell and Back Again takes 900 pages of correspondence between the two poets and turns them into an on-stage performance.


September 26 • 7:00 AM

Sonic Hedgehog, DICER, and the Problem With Naming Genes

Wait, why is there a Pokemon gene?


September 26 • 6:00 AM

Sounds Like the Blues

At a music-licensing firm, any situation can become nostalgic, romantic, or adventurous, given the right background sounds.


September 26 • 5:00 AM

The Dark Side of Empathy

New research finds the much-lauded feeling of identification with another person’s emotions can lead to unwarranted aggressive behavior.



September 25 • 4:00 PM

Forging a New Path: Working to Build the Perfect Wildlife Corridor

When it comes to designing wildlife corridors, our most brilliant analytical minds are still no match for Mother Nature. But we’re getting there.


September 25 • 2:00 PM

Fashion as a Inescapable Institution

Like it or not, fashion is an institution because we can no longer feasibly make our own clothes.


September 25 • 12:00 PM

The Fake Birth Mothers Who Bilk Couples Out of Their Cash by Promising Future Babies

Another group that’s especially vulnerable to scams and fraud is that made up of those who are desperate to adopt a child.


Follow us


Trust Is Waning, and Inequality May Be to Blame

Trust in others and confidence in institutions is declining, while economic inequality creeps up, a new study shows.

Dopamine Might Be Behind Impulsive Behavior

A monkey study suggests the brain chemical makes what's new and different more attractive.

School Counselors Do More Than You’d Think

Adding just one counselor to a school has an enormous impact on discipline and test scores, according to a new study.

How a Second Language Trains Your Brain for Math

Second languages strengthen the brain's executive control circuits, with benefits beyond words.

Would You Rather Go Blind or Lose Your Mind?

Americans consistently fear blindness, but how they compare it to other ailments varies across racial lines.

The Big One

One company, Amazon, controls 67 percent of the e-book market in the United States—down from 90 percent five years ago. September/October 2014 new-big-one-5

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.