Menus Subscribe Search

Follow us


What Scientists Talk About When They Talk About Kim Kardashian

August 01, 2014 • 10:55 AM

Here’s Neil Hall, of the Centre for Genomic Research at the University of Liverpool:

[C]onsider Kim Kardashian; she comes from a privileged background and, despite having not achieved anything consequential in science, politics or the arts (although apparently she does have a scientific mind, she is one of the most followed people on twitter and among the most searched-for person on Google. Her notoriety is said to have stemmed from an inadvertent internet release of a video featuring her and a boyfriend in a private moment. While her Wikipedia entry describes her as a successful businesswoman, this is due most likely to her fame generating considerable income through brand endorsements. So you could say that her celebrity buys success, which buys greater celebrity. Her fame has meant that comments by Kardashian on issues such as Syria have been widely reported in the press. Sadly, her interjection on the crisis has not yet led to a let-up in the violence.

Why is Hall, who once co-authored a study titled “The ingi and RIME non-LTR Retrotransposons Are Not Randomly Distributed in the Genome of Trypanosoma Brucei,” writing about Kim Kardashian? Because, as he writes, “I am concerned that phenomena similar to that of Kim Kardashian may also exist in the scientific community. I think it is possible that there are individuals who are famous for being famous (or, to put it in science jargon, renowned for being renowned).” And so Hall put together the “Kardashian Index,” which is a measure of the discrepancy between a scientist’s number of citations and his or her number of Twitter followers. While there are concerns over the methodology’s suggestion that citations equal quality, Hall found that, generally, “there is some kind of positive trend in scientific value when compared with celebrity.” Which seems comforting and maybe not all that surprising; on the whole, real gets recognized.

However, when Hall introduces the study, he uses the examples of Mary Anning, Ada Lovelace, and Rosalind Franklin, three scientists, who despite historically important scientific contributions, were not initially acknowledged for their work. What do the three of them have in common? They’re women. And of the women Hall analyzed, only one had an inflated number of Twitter followers w/r/t number of citations, while 11 of 14 had fewer Twitter followers than Hall’s model suggests they should. As women remain almost comically underrepresented in science, things don’t seem much better once they break in, either.

Although this wasn’t the objective of Hall’s study, he sums it up best: In science, “most Kardashians are men!” —Ryan O’Hanlon

Footnotes

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

December 22 • 7:04 AM

Coming Soon: This Is How Gangs End


December 22 • 6:00 AM

Politicians Gonna Politic

Is there something to the idea that a politician who no longer faces re-election is free to pursue new policy solutions without needing to kowtow to special interests?


December 22 • 4:00 AM

Keep That E-Reader Out of Bed and You’ll Feel Better in the Morning

New research finds e-readers, like other light-emitting electronic devices, can disrupt normal sleep patterns.


December 20 • 10:28 AM

Flare-Ups

Are my emotions making me ill?


December 19 • 4:00 PM

How a Drug Policy Reform Organization Thinks of the Children

This valuable, newly updated resource for parents is based in the real world.


December 19 • 2:00 PM

Where Did the Ouija Board Come From?

It wasn’t just a toy.


December 19 • 12:00 PM

Social Scientists Can Do More to Eradicate Racial Oppression

Using our knowledge of social systems, all social scientists—black or white, race scholar or not—have an opportunity to challenge white privilege.


December 19 • 10:17 AM

How Scientists Contribute to Bad Science Reporting

By not taking university press officers and research press releases seriously, scientists are often complicit in the media falsehoods they so often deride.


December 19 • 10:00 AM

Pentecostalism in West Africa: A Boon or Barrier to Disease?

How has Ghana stayed Ebola-free despite being at high risk for infection? A look at their American-style Pentecostalism, a religion that threatens to do more harm than good.


December 19 • 8:00 AM

Don’t Text and Drive—Especially If You’re Old

A new study shows that texting while driving becomes even more dangerous with age.


December 19 • 6:12 AM

All That ‘Call of Duty’ With Your Friends Has Not Made You a More Violent Person

But all that solo Call of Duty has.


December 19 • 4:00 AM

Food for Thought: WIC Works

New research finds participation in the federal WIC program, which subsidizes healthy foods for young children, is linked with stronger cognitive development and higher test scores.


December 18 • 4:00 PM

How I Navigated Life as a Newly Sober Mom

Saying “no” to my kids was harder than saying “no” to alcohol. But for their sake and mine, I had to learn to put myself first sometimes.


December 18 • 2:00 PM

Women in Apocalyptic Fiction Shaving Their Armpits

Because our interest in realism apparently only goes so far.


December 18 • 12:00 PM

The Paradox of Choice, 10 Years Later

Paul Hiebert talks to psychologist Barry Schwartz about how modern trends—social media, FOMO, customer review sites—fit in with arguments he made a decade ago in his highly influential book, The Paradox of Choice: Why More Is Less.


December 18 • 10:00 AM

What It’s Like to Spend a Few Hours in the Church of Scientology

Wrestling with thetans, attempting to unlock a memory bank, and a personality test seemingly aimed at people with depression. This is Scientology’s “dissemination drill” for potential new members.


December 18 • 8:00 AM

Gendering #BlackLivesMatter: A Feminist Perspective

Black men are stereotyped as violent, while black women are rendered invisible. Here’s why the gendering of black lives matters.


December 18 • 7:06 AM

Apparently You Can Bring Your Religion to Work

New research says offices that encourage talk of religion actually make for happier workplaces.


December 18 • 6:00 AM

The Very Weak and Complicated Links Between Mental Illness and Gun Violence

Vanderbilt University’s Jonathan Metzl and Kenneth MacLeish address our anxieties and correct our assumptions.


December 18 • 4:00 AM

Should Movies Be Rated RD for Reckless Driving?

A new study finds a link between watching films featuring reckless driving and engaging in similar behavior years later.


December 17 • 4:00 PM

How to Run a Drug Dealing Network in Prison

People tend not to hear about the prison drug dealing operations that succeed. Substance.com asks a veteran of the game to explain his system.


December 17 • 2:00 PM

Gender Segregation of Toys Is on the Rise

Charting the use of “toys for boys” and “toys for girls” in American English.


December 17 • 12:41 PM

Why the College Football Playoff Is Terrible But Better Than Before

The sample size is still embarrassingly small, but at least there’s less room for the availability cascade.


December 17 • 11:06 AM

Canadian Kids Have a Serious Smoking Problem

Bootleg cigarette sales could be leading Canadian teens to more serious drugs, a recent study finds.


December 17 • 10:37 AM

A Public Lynching in Sproul Plaza

When photographs of lynching victims showed up on a hallowed site of democracy in action, a provocation was issued—but to whom, by whom, and why?


Follow us


Don’t Text and Drive—Especially If You’re Old

A new study shows that texting while driving becomes even more dangerous with age.

Apparently You Can Bring Your Religion to Work

New research says offices that encourage talk of religion actually make for happier workplaces.

Canadian Kids Have a Serious Smoking Problem

Bootleg cigarette sales could be leading Canadian teens to more serious drugs, a recent study finds.

The Hidden Psychology of the Home Ref

That old myth of home field bias isn’t a myth at all; it’s a statistical fact.

The Big One

One in two United States senators and two in five House members who left office between 1998 and 2004 became lobbyists. November/December 2014

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.