Menus Subscribe Search
chicken-lead

(PHOTO: SLAWOMIR FAJER/SHUTTERSTOCK)

Why Do We Sexualize Chicken?

• October 18, 2013 • 2:00 PM

(PHOTO: SLAWOMIR FAJER/SHUTTERSTOCK)

Carol J. Adams argues that dressing up food distracts us from ethical issues.

The Sexual Politics of Meat is a scathing, powerful analysis of the relationship between the oppression of women and the farming of animals for food. Written by Carol J. Adams and published in 1990, it inspired many a feminist to choose vegetarianism and made many more take pause.

In the six-and-a-half minute video below, she discusses the sexualization and feminization of chicken specifically. She shows lots of examples of the ways in which chicken carcasses are objectified as women: put in high heels, bikinis, sexual positions, etc. We feature many examples of this at our Pinterest board collecting gendered and sexualized food, some of which we’ve borrowed from Adams.

chicken-1

Adams then argues that this is a way to distract us from the fact that we are eating the flesh of an animal that has been killed for us. She writes:

By sexualizing animals, we trigger another thing, that uneasiness becomes sexual energy … and everybody knows what to do about sexual energy. You can laugh at it, you can talk about it, it reduces whoever is presented to an object. And so it makes it okay again.

So the sexualization of animals enters into and participates in the wider issue of “Why are we doing this to animals?” Oh yeah, because it’s funny, because it’s fun, because we can have fun with it. And it takes the ethical out.

Moreover, presenting chicken as dressing up for the male gaze suggests that the animal wants to be consumed. The animal appears to desire to inspire (culinary) lust and, accordingly, it’s OK if you eat her. This works best alongside feminization, as it is women who are typically presented as objects of a lustful male gaze.

chicken-2

Bonus: Fifty Shades of Grey makes an appearance, and not incidentally. In response to its popularity, a book was published called Fifty Shades of Chicken. Here’s the book trailer:

Adams call Grey a “regressive book that implied that despite all the advances feminism has made, women really just wanted to be in bondage.” In both books, she argues, we’re seeing the “packaging and sexualizing [of] dominance over another being.”

Hear it straight from Adams, via Uncooped:


This post originally appeared on Sociological Images, a Pacific Standard partner site.

Lisa Wade
Lisa Wade, Ph.D., holds an M.S. and Ph.D. in Sociology from the University of Wisconsin-Madison, and an M.A. in Human Sexuality from New York University. She is an associate professor at Occidental College in Los Angeles. Follow her on Twitter @lisawade.

More From Lisa Wade

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

July 24 • 4:00 PM

Overweight Americans Have the Lowest Risk of Premature Death

Why do we use the term “normal weight” when talking about BMI? What’s presented as normal certainly isn’t the norm, and it may not even be what’s most healthy.


July 24 • 2:00 PM

California’s Lax Policing of the Fracking Industry Has Put the Drought-Stricken State in a Terrible Situation

The state’s drought has forced farmers to rely on groundwater, even as aquifers have been intentionally polluted due to exemptions for the oil industry.


July 24 • 12:00 PM

What’s in a Name? The Problem With Washington’s Football Team

A senior advisor to the National Congress of American Indians once threw an embarrassing themed party that involved headdresses. He regrets that costume now, but knows his experience is one many others can relate to.


July 24 • 11:00 AM

How Wildlife Declines Are Leading to Slavery and Terrorism

As wildlife numbers dwindle, wildlife crimes are rising—and that’s fueling a raft of heinous crimes committed against humans.


July 24 • 10:58 AM

How the Supremes Pick Their Cases—and Why Obamacare Is Safe for Now

The opponents of Obamacare who went one for two in circuit court rulings earlier this week are unlikely to see their cases reach the Supreme Court.



July 24 • 9:48 AM

The People Who Are Scared of Dogs

While more people fear snakes or spiders, with dogs everywhere, cynophobia makes everyday public life a constant challenge.


July 24 • 8:00 AM

Newton’s Needle: On Scientific Self-Experimentation

It is all too easy to treat science as a platform that allows the observer to hover over the messiness of life, unobserved and untouched. But by remembering the role of the body in science, perhaps we humanize it as well.


July 24 • 6:00 AM

Commercializing the Counterculture: How the Summer Music Festival Went Mainstream

With painted Volkswagen buses, talk of “free love,” and other reminders of the Woodstock era replaced by advertising and corporate sponsorships, hippie culture may be dying, but a new subculture—a sort of purgatory between hipster and hippie—is on the rise.


July 24 • 5:00 AM

In Praise of Our Short Attention Spans

Maybe there’s a good reason why it seems like there’s been a decline in our our ability to concentrate for a prolonged period of time.


July 24 • 4:00 AM

How Stereotypes Take Shape

New research from Scotland finds they’re an unfortunate product of the way we process and share information.


July 23 • 4:00 PM

Who Doesn’t Like Atheists?

The Pew Research Center asked Americans of varying religious affiliations how they felt about each other.


July 23 • 2:00 PM

We Need to Start Tracking Patient Harm and Medical Mistakes Now

Top patient-safety experts call on Congress to step in and, among other steps, give the Centers for Disease Control and Prevention wider responsibility for measuring medical mistakes.


July 23 • 12:19 PM

How a CEO’s Fiery Battle Speeches Can Shape Ethical Behavior

CEO war speech might inspire ethical decisions internally and unethical ones among competing companies.


July 23 • 12:00 PM

Why Do We Love the ‘Kim Kardashian: Hollywood’ Game?

It’s easy enough to turn yourself into a virtual celebrity, complete with fame and mansions—but it will likely cost you.


July 23 • 11:49 AM

Modern Technology Still Doesn’t Protect Americans From Deadly Landslides

No landslide monitoring or warning systems are being used to protect vulnerable communities.


July 23 • 10:00 AM

Outing the Death-Drug Distributors

Calling all hackers: It’s time to go Assange on capital punishment.


July 23 • 8:00 AM

The Surprising Appeal of Products That Require Effort to Use

New research finds they enable consumers to re-establish a feeling that they’re in control of their lives.



July 23 • 6:00 AM

How the Other Half Lifts: What Your Workout Says About Your Social Class

Why can’t triathletes and weightlifters get along?


July 23 • 5:02 AM

Battle of the Public Intellectuals: Edward Glaeser vs. Richard Florida

On gentrification and housing costs.


July 23 • 4:00 AM

Our Fear of Immigrants

Why did a group of fourth graders rally in support of an undocumented classmate while the citizens of Murrieta, California, tried to stop immigrant children from entering their town?


July 22 • 4:00 PM

Can Meditation Really Slow Aging?

Is there real science in the spiritualism of meditation? Jo Marchant meets a Nobel Prize-winner who thinks so.



July 22 • 2:00 PM

The Alabama Judge Who Refuses to Let Desegregation Orders Go Ignored

A federal judge in Alabama says a local school board has failed to meet legal mandate to integrate.


Follow us


Subscribe Now

How Wildlife Declines Are Leading to Slavery and Terrorism

As wildlife numbers dwindle, wildlife crimes are rising—and that's fueling a raft of heinous crimes committed against humans.

How a CEO’s Fiery Battle Speeches Can Shape Ethical Behavior

CEO war speech might inspire ethical decisions internally and unethical ones among competing companies.

Modern Technology Still Doesn’t Protect Americans From Deadly Landslides

No landslide monitoring or warning systems are being used to protect vulnerable communities.

The Link Between Carbs, Gut Microbes, and Colon Cancer

Reduced carb intake among mice protected them from colon cancer.

The New Weapon Against Disease-Spreading Insects Is Big Data

Computer models that pinpoint the likely locations of mosquitoes and tsetse flies are helping officials target vector control efforts.

The Big One

Today, the United States produces less than two percent of the clothing purchased by Americans. In 1990, it produced nearly 50 percent. July/August 2014

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.