Menus Subscribe Search

Follow us


chicken-lead

Why Do We Sexualize Chicken?

• October 18, 2013 • 2:00 PM

(PHOTO: SLAWOMIR FAJER/SHUTTERSTOCK)

Carol J. Adams argues that dressing up food distracts us from ethical issues.

The Sexual Politics of Meat is a scathing, powerful analysis of the relationship between the oppression of women and the farming of animals for food. Written by Carol J. Adams and published in 1990, it inspired many a feminist to choose vegetarianism and made many more take pause.

In the six-and-a-half minute video below, she discusses the sexualization and feminization of chicken specifically. She shows lots of examples of the ways in which chicken carcasses are objectified as women: put in high heels, bikinis, sexual positions, etc. We feature many examples of this at our Pinterest board collecting gendered and sexualized food, some of which we’ve borrowed from Adams.

chicken-1

Adams then argues that this is a way to distract us from the fact that we are eating the flesh of an animal that has been killed for us. She writes:

By sexualizing animals, we trigger another thing, that uneasiness becomes sexual energy … and everybody knows what to do about sexual energy. You can laugh at it, you can talk about it, it reduces whoever is presented to an object. And so it makes it okay again.

So the sexualization of animals enters into and participates in the wider issue of “Why are we doing this to animals?” Oh yeah, because it’s funny, because it’s fun, because we can have fun with it. And it takes the ethical out.

Moreover, presenting chicken as dressing up for the male gaze suggests that the animal wants to be consumed. The animal appears to desire to inspire (culinary) lust and, accordingly, it’s OK if you eat her. This works best alongside feminization, as it is women who are typically presented as objects of a lustful male gaze.

chicken-2

Bonus: Fifty Shades of Grey makes an appearance, and not incidentally. In response to its popularity, a book was published called Fifty Shades of Chicken. Here’s the book trailer:

Adams call Grey a “regressive book that implied that despite all the advances feminism has made, women really just wanted to be in bondage.” In both books, she argues, we’re seeing the “packaging and sexualizing [of] dominance over another being.”

Hear it straight from Adams, via Uncooped:


This post originally appeared on Sociological Images, a Pacific Standard partner site.

Lisa Wade
Lisa Wade, Ph.D., holds an M.S. and Ph.D. in Sociology from the University of Wisconsin-Madison, and an M.A. in Human Sexuality from New York University. She is an associate professor at Occidental College in Los Angeles. Follow her on Twitter @lisawade.

More From Lisa Wade

Tags: , , ,

If you would like to comment on this post, or anything else on Pacific Standard, visit our Facebook or Google+ page, or send us a message on Twitter. You can also follow our regular updates and other stories on both LinkedIn and Tumblr.

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Follow us


Subscribe Now

Quick Studies

Banning Chocolate Milk Was a Bad Choice

The costs of banning America's favorite kids drink from schools may outweigh the benefits, a new study suggests.

In Battle Against Climate Change, Cities Are Left All Alone

Cities must play a critical role in shifting the world to a fossil fuel-free future. So why won't anybody help them?

When a Romance Is Threatened, People Rebound With God

And when they feel God might reject them, they buddy up to their partner.

How Can We Protect Open Ocean That Does Not Yet Exist?

As global warming melts ice and ushers in a wave of commercial activity in the Arctic, scientists are thinking about how to protect environments of the future.

What Kind of Beat Makes You Want to Groove?

The science behind the rhythms that get you on the dance floor.

The Big One

One state—Pennsylvania—logs 52 percent of all sales, shipments, and receipts for the chocolate manufacturing industry. March/April 2014