Menus Subscribe Search
star-wars-angry-birds-1

Angry Birds Star Wars. (PHOTO: COURTESY OF ROVIO ENTERTAINMENT)

Race and Gender in ‘Angry Birds’

• November 26, 2013 • 4:00 PM

Angry Birds Star Wars. (PHOTO: COURTESY OF ROVIO ENTERTAINMENT)

We often frame the white, male experience as the only normal one—even in video games.

I have enjoyed Angry Birds Star Wars since I first discovered it almost a year ago, at the suggestion of my brother (a fellow Star Wars fan). While I never warmed to the original Angry Birds, I was tickled that I could clearly identify the Star Wars characters the birds represented in the themed version of the game. When Angry Birds Star Wars II was released last month, I anxiously dove into the sequel. On a whim, I decided to use the new store feature to look through the many characters that I might someday unlock.

When I finally scrolled through all of the characters in the game, I noticed something peculiar.

Han Solo (played by Harrison Ford, a white male, in the Star Wars films) is portrayed by a yellow bird. Luke Skywalker (played by Mark Hamill, a white male) is portrayed by a red bird. Qui-Gon Jinn (played by Liam Neeson, a white male) is portrayed by a tan bird. These birds all have costumes or props that identify them as the characters they are meant to represent, but their color is not related to the skin color of the characters/actors in the films.

This pattern held true for every (human) male character with two notable exceptions: Captain Panaka (played by Hugh Quarshie, a black male) and Mace Windu (played by Samuel Jackson, a black male) are both portrayed by brown birds.

star-wars-angry-birds-2

So, what’s the message? Well, for white, male Star Wars characters, skin color is unimportant; white characters can be represented by a bird of any color. It is the costuming or props used by these birds that convey the essence of the character. But for black Star Wars characters, their skin color (brown) becomes the defining element conveying the essence of the character.

Likewise, gender is also a defining characteristic for the portrayal of female characters. Princess Leia (played by Carrie Fischer, a white female) and Padme (played by Natalie Portman, a white female) are both portrayed by pink birds. There are no other pink birds in the game. Again, the color of the bird is unimportant, unless the bird is female, in which case the character’s gender (denoted by its pinkness) becomes the essential element of that character.

This same pattern also appears in the original Angry Birds Star Wars, in which Princess Leia is the only pink bird and Lando Calrissian (played by Billy Dee Williams, a black male) is the only brown bird.

White privilege and male privilege persist, in part, by framing the white, male experience as normal. Even in a game like Angry Birds Star Wars II we see the invisibility of whiteness and maleness and the foregrounding of race and gender for people of color and women.


This post originally appeared on Sociological Images, a Pacific Standard partner site.

Galen Ciscell
Galen Ciscell is a visiting assistant professor of sociology at Pacific Lutheran University. He is also the designer of the cooperative board game Atlantis Rising.

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

September 19 • 6:00 AM

The Most Untouchable Man in Sports

How the head of the governing body for the world’s most popular sport freely wields his wildly incompetent power.


September 19 • 4:00 AM

The Danger of Dining With an Overweight Companion

There’s a good chance you’ll eat more unhealthy food.



September 18 • 4:00 PM

Racial Disparity in Imprisonment Inspires White People to Be Even More Tough on Crime

White Americans are more comfortable with punitive and harsh policing and sentencing when they imagine that the people being policed and put in prison are black.



September 18 • 2:00 PM

The Wages of Millions Are Being Seized to Pay Past Debts

A new study provides the first-ever tally of how many employees lose up to a quarter of their paychecks over debts like unpaid credit card or medical bills and student loans.


September 18 • 12:00 PM

When Counterfeit and Contaminated Drugs Are Deadly

The cost and the crackdown, worldwide.


September 18 • 10:00 AM

How Do You Make a Living, Molly Crabapple?

Noah Davis talks to Moly Crapabble about Michelangelo, the Medicis, and the tension between making art and making money.


September 18 • 9:00 AM

Um, Why Are These Professors Creeping on My Facebook Page?

The ethics of student-teacher “intimacy”—on campus and on social media.


September 18 • 8:00 AM

Welcome to the Economy Economy

With the recent introduction of Apple Pay, the Silicon Valley giant is promising to remake how we interact with money. Could iCoin be next?



September 18 • 6:09 AM

How to Build a Better Election

Elimination-style voting is harder to fiddle with than majority rule.


September 18 • 6:00 AM

Homeless on Purpose

The latest entry in a series of interviews about subculture in America.


September 18 • 4:00 AM

Why Original Artworks Move Us More Than Reproductions

Researchers present evidence that hand-created artworks convey an almost magical sense of the artist’s essence.


September 17 • 4:00 PM

Why Gun Control Groups Have Moved Away From an Assault Weapons Ban

A decade after the ban expired, gun control groups say that focusing on other policies will save more American lives.


September 17 • 2:00 PM

Can You Make Two People Like Each Other Just By Telling Them That They Should?

OKCupid manipulates user data in an attempt to find out.


September 17 • 12:00 PM

Understanding ISIL Messaging Through Behavioral Science

By generating propaganda that taps into individuals’ emotional and cognitive states, ISIL is better able motivate people to join their jihad.


September 17 • 10:00 AM

Pulling Punches: Why Sports Leagues Treat Most Offenders With Leniency

There’s a psychological explanation for the weak punishment given to Ray Rice before a video surfaced that made a re-evaluation unavoidable.


September 17 • 9:44 AM

No Innovation Without Migration: Portlandia Is Dying

Build an emerald city. Attract the best and brightest with glorious amenities. They will come and do nothing.



September 17 • 8:00 AM

Why Don’t We Have Pay Toilets in America?

Forty years ago, thanks to an organization founded by four high school friends, human rights beat out the free market—and now we can all pee for free.


September 17 • 6:32 AM

Do Conspiracy Theorists Feed on Unsuspecting Internet Trolls?

Not literally, but debunkers and satirists do fuel conspiracy theorists’ appetites.


September 17 • 6:00 AM

The Grateful Dig: An Archaeologist Excavates a Tie-Dyed Modern Stereotype

What California’s senior state archaeologist discovered in the ruins of a hippie commune.


September 17 • 4:00 AM

The Strong Symbolic Power of Emptying Pockets

Researchers find the symbolic act of emptying a receptacle can impact our behavior, and not for the better.


September 16 • 4:00 PM

Why Is LiveJournal Helping Russia Block a Prominent Critic of Vladimir Putin?

The U.S. blogging company is showing an error message to users inside Russia who try to read the blog of Alexei Navalny, a prominent politician and critic of the Russian government.


Follow us


How to Build a Better Election

Elimination-style voting is harder to fiddle with than majority rule.

Do Conspiracy Theorists Feed on Unsuspecting Internet Trolls?

Not literally, but debunkers and satirists do fuel conspiracy theorists' appetites.

3-D Movies Aren’t That Special

Psychologists find that 3-D doesn't have any extra emotional impact.

To Protect Against Meltdowns, Banks Must Map Financial Interconnections

A new model suggests looking beyond balance sheets, studying the network of investment as well.

Big Government, Happy Citizens?

You may like to talk about how much happier you'd be if the government didn't interfere with your life, but that's not what the research shows.

The Big One

One in three drivers in Brooklyn's Park Slope—at certain times of day—is just looking for parking. The same goes for drivers in Manhattan's SoHo. September/October 2014 new-big-one-3

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.