Menus Subscribe Search

Follow us


A rare still from 'Mad Max: Fury Road,' with Tom Hardy in the role of Max Rockatansky

A rare still from 'Mad Max: Fury Road,' with Tom Hardy in the role of Max Rockatansky

Why We Should Drop the ‘Mad Max’ Metaphors

• February 18, 2013 • 4:00 AM

A rare still from 'Mad Max: Fury Road,' with Tom Hardy in the role of Max Rockatansky

In Namibia, the filmmakers creating ‘Mad Max: Fury Road’ have run into a different kind of fury, and few roads.

Here’s a drinking game: Sit down with some friends and talk about modern life and fossil fuels—supply, demand, embargoes, carbon, cars, batteries, whatever—and see how long it takes for someone to mention Mad Max. Ever since 1979, when an Australian ER doctor named George Miller and his friend James McCausland released a bootstrapped film about a bunch of gnarly drifters driving around looking for gasoline after the apocalypse, Mad Max has become the cultural reference point for fossil fuel depletion and the dystopia that ensues when “people don’t believe in heroes anymore.” Indeed, the film’s rather didactic modern fable has been highlighted in all sorts of serious discussions about resource depletion, oil dependency, chaos, and environmental collapse.

Mad Max makes a compelling moral fable for first-world viewers about fossil fuel dependence leading to environmental collapse and moral decadence. But it makes for a flimsy system of analysis in the real world. That problem is illustrated perfectly by the many troubles that transpired when Mad Max: Fury Road, the fourth installment of the franchise, was filmed in Namibia in July-November 2012. The issues ranged from the comical (the caterer reportedly disappeared without paying the Hollywood stars’ hefty imported almond milk bill) to the sobering (damaging the local ecosystem and playing to stereotypes of Africa). Altogether, the story reveals just how deeply we misunderstand energy scarcity and environmental destruction, especially in the underdeveloped world.

Of course the production of Mad Max: Fury Road wasn’t adequately green—that’s entirely predictable, given the 800-person crew and fleet of freakish vehicles. What’s more interesting is that environmental degradation—of the type that makes us stop believing in heroes—doesn’t necessarily look bad or ugly. In fact, the movie was filmed in Namibia in the first place because of changing climate. For a decade or so, Miller planned to shoot the film in Australia, in the New South Wales desert town of Broken Hill. But freak rains have turned the formerly dry-as-an-apocalypse area into a field of bobbing wildflowers. Really. And fields of wildflowers, while they may be real signs of ecological calamity, do not read as such on the screen. So the film had to up and move to Namibia, which boasts a desert landscape with a healthy but nearly invisible lichen crust that appears properly damaged to Western eyes. Whew!

Namibia may have nearly looked the part, but creating a fable about the effects of environmental destruction predictably still required quite a bit of mutilation—in a fragile place whose yearly rainfall is measured in wisps of fog, where tiny crusts of lichen take decades to develop. On a message board devoted to the film, a tourist wrote that he or she heard from a guide that the crew “brought in sand to simulate a more desert like environment (sic).” A “lonely tree” apparently looked a little too lonely—“new branches had to be glued” onto it. Of course this is hearsay, but it shows how cinematic environmental ruin is at odds with the real.

More seriously, a resident of the major regional town of Swakopmund complained that the crew was “systematically” destroying sensitive dune ecosystems and rare animal habitats in the Dorob National Park. “The Mad Max people go where they want, when they want,” Kit Collard wrote in a letter to government ministers that got a lot of press in Namibia. Apparently this complaint was echoed by the more influential coastal conservation commission.

Environmental impact aside, the shear surrealism of Mad Max: Fury Road‘s experience in Namibia reveals the limits of the fable. Mad Max‘s implicit warning about the perils of gasoline dependence makes intuitive sense to Americans and Australians—sitting in traffic jams, we feel we’ve become morally soft. In Australia, there are 551 cars per thousand people—cars are part of the culture and soul of the country. But in Namibia cars are a rarity. For every thousand Namibians, there are 52 cars. So this “Road War” is being shot in a country with very few roads, and only 14 percent of them are paved.

It’s a little perverse to use Namibia to teach the developed world this lesson. For Namibia and other under-developed countries, burning more fossil fuels offers one path to social cohesion and environmental preservation—the very opposite of collapse. The average Namibian creates just 1.4 metric tons of carbon a year, while the average Australian creates 16.7. In 2010, only 34 percent of Namibians had access to electricity, which means they cut wood or other biomass to cook dinner. Increasing electrification in Africa preserves remaining forests, cuts the time people spend scavenging wood, improves health, and, because of electric lights, creates more opportunities for education. (Of course, Nambians don’t have to use fossil fuels to make electricity; they could use solar or nuclear.) Per capita, Americans use nine times as many kilowatt hours as Namibians do. All of that energy gives Americans a certain degree of control over our destinies—we can work in IT rather than tilling the land; we can avoid asthma attacks by cooking over an electric stove rather than a wood fire. We are engaged in a Rube Goldberg-esque machine that turns energy into economic value, and it has meant that we keep our antibiotics in the fridge, and leave the trees standing when we cook dinner. We in the first world obviously need to make our own factory way less carbon intensive. But there’s nothing inherently evil about creating progress itself.

Namibia also provides a slightly bizarre counter-argument to the fears of resource scarcity that run through Western culture from Malthus to Mad Max. With a stable government, a smallish population of 2 million, and 10 percent of the world’s uranium, Namibia is not on the verge of running out of anything except water and arable land. The country literally has a beach covered in diamonds; like all diamond producers, its main challenge is to extract diamonds from the seabed slowly enough to maintain high prices. The perception of scarcity is an important commodity itself in hypercapitalist societies—it’s what keeps stock prices high, makes lines form outside the Apple store, and gets people asking $10,000 for a ticket to the Hurricane Sandy benefit concert. Fear of scarcity is as vital to our culture as consumption—which is part of what gives the Mad Max fable its power.

Namibia also offers a hopeful lesson in environmental stewardship. After a century of German colonial occupation, South African apartheid, and war, Namibia’s lion population was down to a few dozen by the 1980s. Now, thanks to a community stewardship program that cut poaching, the country has 120 lions, and the elephant and rhino populations are also flourishing. During a trip in 2012, I sat in the safety of a rental car and watched five lions roughhousing under a tree.

Finally, there was something a bit sour about the way the film production hired local boys to portray the downfall of civilization. The boys, who were recruited from three local high schools, said they sometimes started work at 6 a.m., when the desert can be cold. They earned between $12 and $59 per day for riding around in the backs of trucks without shirts on, embodying the myth of the African with nothing left to lose. According to the local paper, the boys were chosen because they were “tall and skinny and had a certain look in their face.” What was that certain look? Maybe they were worried about missing their exams. Namibian media reported that parents and high school principals were angry that the boys were missing too much school. The boys themselves reportedly said that being extras was “fun, but not worth it,” suggesting that they had a very good sense of what they had to lose. Anyway, the meaning of “skinny” is entirely different in Namibia—which currently has high HIV rates—than it is in Hollywood.

I’m not dissing Fury Road. I’ll definitely go see it. What I will stop doing is using Mad Max as shorthand for a fossil-fuels-and-the-fall-of-paradise parable that simply isn’t true. Paradise is falling all the time—but in unexpected ways. It could be that perpetuating the Mad Max vision of disaster could even blind us to realities—like when environmental apocalypse is a field of flowers in the wrong place. The truth is that we, not high-school boys from Namibia, are those people “who will do anything” for fuel, even pay for gasoline on credit cards with 28 percent interest. My advice to for the next Mad Max: Avoid national parks, and find something more actually downfallen, like abandoned shopping malls.

Lisa Margonelli
Lisa Margonelli is the author of Oil On the Brain: Petroleum's Long, Strange Trip to Your Tank. She is currently working on a book about termites.

More From Lisa Margonelli

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

December 19 • 2:00 PM

Where Did the Ouija Board Come From?

It wasn’t just a toy.


December 19 • 12:00 PM

Social Scientists Can Do More to Eradicate Racial Oppression

Using our knowledge of social systems, all social scientists—black or white, race scholar or not—have an opportunity to challenge white privilege.


December 19 • 10:17 AM

How Scientists Contribute to Bad Science Reporting

By not taking university press officers and research press releases seriously, scientists are often complicit in the media falsehoods they so often deride.


December 19 • 10:00 AM

Pentecostalism in West Africa: A Boon or Barrier to Disease?

How has Ghana stayed Ebola-free despite being at high risk for infection? A look at their American-style Pentecostalism, a religion that threatens to do more harm than good.


December 19 • 8:00 AM

Don’t Text and Drive—Especially If You’re Old

A new study shows that texting while driving becomes even more dangerous with age.


December 19 • 6:12 AM

All That ‘Call of Duty’ With Your Friends Has Not Made You a More Violent Person

But all that solo Call of Duty has.


December 19 • 4:00 AM

Food for Thought: WIC Works

New research finds participation in the federal WIC program, which subsidizes healthy foods for young children, is linked with stronger cognitive development and higher test scores.


December 18 • 4:00 PM

How I Navigated Life as a Newly Sober Mom

Saying “no” to my kids was harder than saying “no” to alcohol. But for their sake and mine, I had to learn to put myself first sometimes.


December 18 • 2:00 PM

Women in Apocalyptic Fiction Shaving Their Armpits

Because our interest in realism apparently only goes so far.


December 18 • 12:00 PM

The Paradox of Choice, 10 Years Later

Paul Hiebert talks to psychologist Barry Schwartz about how modern trends—social media, FOMO, customer review sites—fit in with arguments he made a decade ago in his highly influential book, The Paradox of Choice: Why More Is Less.


December 18 • 10:00 AM

What It’s Like to Spend a Few Hours in the Church of Scientology

Wrestling with thetans, attempting to unlock a memory bank, and a personality test seemingly aimed at people with depression. This is Scientology’s “dissemination drill” for potential new members.


December 18 • 8:00 AM

Gendering #BlackLivesMatter: A Feminist Perspective

Black men are stereotyped as violent, while black women are rendered invisible. Here’s why the gendering of black lives matters.


December 18 • 7:06 AM

Apparently You Can Bring Your Religion to Work

New research says offices that encourage talk of religion actually make for happier workplaces.


December 18 • 6:00 AM

The Very Weak and Complicated Links Between Mental Illness and Gun Violence

Vanderbilt University’s Jonathan Metzl and Kenneth MacLeish address our anxieties and correct our assumptions.


December 18 • 4:00 AM

Should Movies Be Rated RD for Reckless Driving?

A new study finds a link between watching films featuring reckless driving and engaging in similar behavior years later.


December 17 • 4:00 PM

How to Run a Drug Dealing Network in Prison

People tend not to hear about the prison drug dealing operations that succeed. Substance.com asks a veteran of the game to explain his system.


December 17 • 2:00 PM

Gender Segregation of Toys Is on the Rise

Charting the use of “toys for boys” and “toys for girls” in American English.


December 17 • 12:41 PM

Why the College Football Playoff Is Terrible But Better Than Before

The sample size is still embarrassingly small, but at least there’s less room for the availability cascade.


December 17 • 11:06 AM

Canadian Kids Have a Serious Smoking Problem

Bootleg cigarette sales could be leading Canadian teens to more serious drugs, a recent study finds.


December 17 • 10:37 AM

A Public Lynching in Sproul Plaza

When photographs of lynching victims showed up on a hallowed site of democracy in action, a provocation was issued—but to whom, by whom, and why?


December 17 • 8:00 AM

What Was the Job?

This was the year the job broke, the year we accepted a re-interpretation of its fundamental bargain and bought in to the push to get us to all work for ourselves rather than each other.


December 17 • 6:00 AM

White Kids Will Be Kids

Even the “good” kids—bound for college, upwardly mobile—sometimes break the law. The difference? They don’t have much to fear. A professor of race and social movements reflects on her teenage years and faces some uncomfortable realities.



December 16 • 4:00 PM

How Fear of Occupy Wall Street Undermined the Red Cross’ Sandy Relief Effort

Red Cross responders say there was a ban on working with the widely praised Occupy Sandy relief group because it was seen as politically unpalatable.


December 16 • 3:30 PM

Murder! Mayhem! And That’s Just the Cartoons!

New research suggests deaths are common features of animated features aimed at children.


Follow us


Don’t Text and Drive—Especially If You’re Old

A new study shows that texting while driving becomes even more dangerous with age.

Apparently You Can Bring Your Religion to Work

New research says offices that encourage talk of religion actually make for happier workplaces.

Canadian Kids Have a Serious Smoking Problem

Bootleg cigarette sales could be leading Canadian teens to more serious drugs, a recent study finds.

The Hidden Psychology of the Home Ref

That old myth of home field bias isn’t a myth at all; it’s a statistical fact.

The Big One

One in two United States senators and two in five House members who left office between 1998 and 2004 became lobbyists. November/December 2014

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.