Menus Subscribe Search
race-hands

(PHOTO: SIWABUDDA/SHUTTERSTOCK)

If You Don’t Talk About Race, People Might Think You’re Racist

• December 16, 2013 • 4:00 PM

(PHOTO: SIWABUDDA/SHUTTERSTOCK)

A look at the results of a new study out of Harvard.

In this 4 1/2-minute video, Harvard business professor Michael Norton describes a study testing people’s willingness to talk about race. He made volunteers play a simple game. One picked a face from a field of 12 and the other asked yes/no questions in order to guess who they had in mind. Among the field of faces, six were white and six were black.

harvard-race-study

Even though asking if a person was black or white would eliminate half of the contenders, 57 percent of people did not mention race. If the other volunteer was black, they were even less likely to mention it. In that scenario, 79 percent didn’t ask if the face they had in mind was white or black.

They reproduced the experiment with children and found that, while little kids would ask about race, by nine or 10, they had stopped. The little kids often beat the older kids at the game, given that race was a pretty good way to eliminate faces.

Interestingly, the people who didn’t mention race were probably trying to appear not racist, but their decision had the opposite effect. The partners of people who didn’t mention race rated them as more racist than the partners of people who did. Bringing up race was, in fact, a way to signal comfort with racial difference.

For the whole story, here’s the video:

http://youtu.be/RG6cVIDneis


This post originally appeared on Sociological Images, a Pacific Standard partner site.

Lisa Wade
Lisa Wade, Ph.D., holds an M.S. and Ph.D. in Sociology from the University of Wisconsin-Madison, and an M.A. in Human Sexuality from New York University. She is an associate professor at Occidental College in Los Angeles. Follow her on Twitter @lisawade.

More From Lisa Wade

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

September 16 • 2:00 PM

Man Up, Ladies! … But Not Too Much

Too often, women are asked to display masculine traits in order to be successful in the workplace.



September 16 • 12:00 PM

What Makes You So Smart, Brilliant 12-Year-Old?

Charles Wang is going to rule the world.


September 16 • 10:09 AM

No Innovation Without Migration: The Harlem Renaissance

The Harlem Renaissance wasn’t a place, but an era of migration. It would have happened even without New York City.


September 16 • 10:00 AM

A Law Professor Walks Into a Creative Writing Workshop

One academic makes the case for learning how to write.



September 16 • 7:23 AM

Does Not Checking Your Buddy’s Facebook Updates Make You a Bad Friend?

An etiquette expert, a social scientist, and an old pal of mine ponder the ever-shifting rules of friendship.



September 16 • 6:12 AM

3-D Movies Aren’t That Special

Psychologists find that 3-D doesn’t have any extra emotional impact.


September 16 • 6:00 AM

What Color Is Your Pygmy Goat?

The fierce battle over genetic purity, writ small. Very small.



September 15 • 4:00 PM

The Average Prisoner Is Visited Only Twice While Incarcerated

And black prisoners receive even fewer visitors.


September 15 • 2:00 PM

Gambling With America’s Health

The public health costs of legal gambling.


September 15 • 12:23 PM

The Scent of a Conservative

We are attracted to the body odor of others with similar political beliefs, according to new research.


September 15 • 12:00 PM

2014: A Pretty Average Election

Don’t get too worked up over this year’s congressional mid-terms.


September 15 • 10:00 AM

Online Harassment of Women Isn’t Just a Gamer Problem

By blaming specific subcultures, we ignore a much larger and more troubling social pathology.


September 15 • 8:00 AM

Atheists Seen as a Threat to Moral Values

New research attempts to pinpoint why non-believers are widely disliked and distrusted.


September 15 • 6:12 AM

To Protect Against Meltdowns, Banks Must Map Financial Interconnections

A new model suggests looking beyond balance sheets, studying the network of investment as well.


September 15 • 6:00 AM

Interview With a Drug Dealer

What happens when the illicit product you’ve made your living off of finally becomes legal?


September 15 • 4:00 AM

A Feeling of Control: How America Can Finally Learn to Deal With Its Impulses

The ability to delay gratification has been held up as the one character trait to rule them all—the key to academic success, financial security, and social well-being. But willpower isn’t the answer. The new, emotional science of self-regulation.



September 15 • 2:04 AM

No Innovation Without Migration: Do Places Make People?

We know that people make places, but does it also work the other way?


September 12 • 4:00 PM

Life, Liberty, and the Pursuit of Plastic Bags

California wants you to pay for your plastic bags. (FYI: That’s not an infringement on your constitutional rights.)


September 12 • 2:00 PM

Should We Trust the Hearts of White People?

On the 50th anniversary of the Civil Rights Act, revisiting a clip of James Baldwin on the Dick Cavett Show.


September 12 • 12:00 PM

Big Government, Happy Citizens?

You may like to talk about how much happier you’d be if the government didn’t interfere with your life, but that’s not what the research shows.


Follow us


3-D Movies Aren’t That Special

Psychologists find that 3-D doesn't have any extra emotional impact.

To Protect Against Meltdowns, Banks Must Map Financial Interconnections

A new model suggests looking beyond balance sheets, studying the network of investment as well.

Big Government, Happy Citizens?

You may like to talk about how much happier you'd be if the government didn't interfere with your life, but that's not what the research shows.

Give Yourself a Present for the Future

Psychologists discover that we underestimate the value of looking back.

In Soccer as in Art, Motifs Matter

A new study suggests a way to quantitatively measure a team’s style through its pass flow. It may become another metric used to evaluate potential recruits.

The Big One

One in three drivers in Brooklyn's Park Slope—at certain times of day—is just looking for parking. The same goes for drivers in Manhattan's SoHo. September/October 2014 new-big-one-3

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.