Menus Subscribe Search

Follow us


race-hands

If You Don’t Talk About Race, People Might Think You’re Racist

• December 16, 2013 • 4:00 PM

(PHOTO: SIWABUDDA/SHUTTERSTOCK)

A look at the results of a new study out of Harvard.

In this 4 1/2-minute video, Harvard business professor Michael Norton describes a study testing people’s willingness to talk about race. He made volunteers play a simple game. One picked a face from a field of 12 and the other asked yes/no questions in order to guess who they had in mind. Among the field of faces, six were white and six were black.

harvard-race-study

Even though asking if a person was black or white would eliminate half of the contenders, 57 percent of people did not mention race. If the other volunteer was black, they were even less likely to mention it. In that scenario, 79 percent didn’t ask if the face they had in mind was white or black.

They reproduced the experiment with children and found that, while little kids would ask about race, by nine or 10, they had stopped. The little kids often beat the older kids at the game, given that race was a pretty good way to eliminate faces.

Interestingly, the people who didn’t mention race were probably trying to appear not racist, but their decision had the opposite effect. The partners of people who didn’t mention race rated them as more racist than the partners of people who did. Bringing up race was, in fact, a way to signal comfort with racial difference.

For the whole story, here’s the video:

http://youtu.be/RG6cVIDneis


This post originally appeared on Sociological Images, a Pacific Standard partner site.

Lisa Wade
Lisa Wade, Ph.D., holds an M.S. and Ph.D. in Sociology from the University of Wisconsin-Madison, and an M.A. in Human Sexuality from New York University. She is an associate professor at Occidental College in Los Angeles. Follow her on Twitter @lisawade.

More From Lisa Wade

Tags: , ,

If you would like to comment on this post, or anything else on Pacific Standard, visit our Facebook or Google+ page, or send us a message on Twitter. You can also follow our regular updates and other stories on both LinkedIn and Tumblr.

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Follow us


Subscribe Now

Quick Studies

What Makes You Neurotic?

A new study gets to the root of our anxieties.

Fecal Donor Banks Are Possible and Could Save Lives

Defrosted fecal matter can be gross to talk about, but the benefits are too remarkable to tiptoe around.

How Junk Food Companies Manipulate Your Tongue

We mistakenly think that harder foods contain fewer calories, and those mistakes can affect our belt sizes.

What Steve Jobs’ Death Teaches Us About Public Health

Studies have shown that when public figures die from disease, the public takes notice. New research suggests this could be the key to reaching those who are most at risk.

Speed-Reading Apps Will Not Revolutionize Anything, Except Your Understanding

The one-word-at-a-time presentation eliminates the eye movements that help you comprehend what you're reading.

The Big One

One state—Pennsylvania—logs 52 percent of all sales, shipments, and receipts for the chocolate manufacturing industry. March/April 2014