Pacific Standard Debut Cover

Lactation Breeds Lack: The High Cost of Breastfeeding

The percentage of American mothers who breastfeed their babies has risen over the past decade, but it remains far below the rate public health officials would like to see. Newly published research provides one possible reason why. It turns out all that healthy, nutritious milk comes at a surprisingly high cost. A study of 1,313 American women who gave birth between 1980 and 1993 finds those who breastfed for six months or more suffered “more severe and more prolonged earnings losses” than mothers who breastfed for a shorter amount of time, or not at all. “Our results suggest ... Read More

A Flash of Green Enhances Creativity

Want to be more creative? You might want to take a stroll through the park, eat a spinach salad, or catch a few minutes of the Muppets — keeping your eye on Kermit the Frog. According to newly published research, innovative thinking seems to be stimulated by the color green. A research team led by University of Munich psychologist Stephanie Lichtenfeld reports the color of limes and leaves “has implications beyond aesthetics.” Specifically, a glimpse of green appears to activate “the type of pure, open (mental) processing required to do well on creativity tasks.” The ... Read More

Sadness Breeds Gratitude: The Value of Tragedy

Care to catch a production of King Lear tonight? It’s about a vain, arrogant old man who loses everything of value to him. In the last scene, he cradles the body of the devoted daughter he foolishly disowned. You’ll love it! OK, fine — you’d rather stay home and pop in a DVD of, say, Titanic. Either way, you’ll be watching a tragedy, a genre that has captivated audiences since the era of the ancient Greeks. In inflation-adjusted dollars, three of the top 10 movies of all time — Gone With the Wind, Doctor Zhivago, and Titanic — are tragedies. Why do we willingly subject ... Read More

Television Violence Enticing, But Not Satisfying

Why is there so much graphic violence in contemporary entertainment? Producers will tell you the answer is simple: because people enjoy it. According to newly published research, the real reason may be: Because it’s easy to market. When it comes to graphic gore, there’s a gap between what whets our appetite and what we actually find satisfying. That’s the conclusion of a study by Indiana University scholars Andrew Weaver and Matthew Kobach, which found students were enticed by descriptions of violent scenes, but actually enjoyed the programs more when those elements were edited ... Read More

Was Sarah Palin’s Image Hurt By Tina Fey? You Betcha!

The new HBO movie Game Change, which revisits the 2008 presidential campaign, includes a scene in which Republican vice presidential candidate Sarah Palin watches Tina Fey impersonate her on Saturday Night Live. While that was surely a surreal experience for the Alaska governor, the bigger question is: Did Fey’s spot-on mimicry affect how the rest of us viewed her? Newly published research suggests it did — to the detriment of her party. It finds young adults who watched the NBC comedy series’ Palin parodies were more likely than non-viewers to hold negative views of ... Read More