Pacific Standard March-April 2013 Cover

Academic Research Does Not Take Holidays Off

We gather together some of the more provocative papers of recent years, which are guaranteed to enliven the dinner table by providing fresh fodder for family squabbles. Genocide, With Stuffing and Gravy Anthropologist Janet Siskind of Rutgers University views the Thanksgiving holiday in sociopolitical terms in her 1992 paper “The Invention of Thanksgiving.” The traditional gathering, she writes, “subtly expresses and reaffirms values and assumptions about cultural and social unity, about identity and history, about inclusion and exclusion.” She views the holiday, which ritually ... Read More

Inventing for Peanuts

Surrounded by odd-looking contraptions in varying stages of assembly, his hands and clothes spotted by oil and grime and his thinning hair shooting skyward, undeterred by gravity, Jock Brandis looks every bit the mad scientist. After pouring a pound or two of unshelled peanuts into a cone-shaped concrete hopper, he climbs aboard a bicycle seat and puts his feet to work on pedals attached with belts to the hopper and a fan. As the hopper rotates, the shells are separated and blown aside by the fan, and peanuts fall through an opening at its base. "It's quite simple, really," he says. The ... Read More

The Environmental Pyramid

Oh, people generally consider me slightly crazy," admits geochemical engineering pioneer R.D. Schuiling over the phone from his home in Utrecht, Netherlands, as his deliberate, Dutch-tinged baritone breaks into a gruff chuckle. "But they also have to say I have some intriguing ideas." His latest idea, spelled out earlier this year in the International Journal of Global Environmental Issues, certainly falls into the "intriguing" category. The 76-year-old Schuiling, now working as a private researcher after more than 25 years as a professor of geochemistry at Utrecht University, argues ... Read More

Juvenile Justice and the Theater of the Absurd

In the diner where my working life began hung a photocopied epigram, splattered with coffee and grease: "The beatings will continue until morale improves." We all get the joke: The supervisor is committed to doing the absolute wrong thing until his charges cheer up and give him the right result. The premise is absurd, a Samuel Beckett play in a single sentence. It's quite a funny play, too — unless you happen to be the one getting beaten. The executive personnel of this establishment changed frequently; most had never managed employees before, and some reacted to their insecurity by ... Read More

ROCK STAR! (Brought to You by HUGE ADVERTISER!)

This summer, Kohl’s department stores launched a massive back-to-school advertising and clothing campaign, unveiling several brand-new apparel lines inspired — and pitched — by famous musicians, including Lenny Kravitz, Avril Lavigne and Vanessa Carlton. Grammy-winning superstar Kravitz, in particular, seemed inspired by his partnership with Levi’s to design a denim and T-shirt collection for Kohl’s; his new song “Love Revolution,” from his aptly titled recent album It Is Time for a Love Revolution, is a centerpiece of the ad campaign. Related: Watch the Top 10 Songs in ... Read More

Counting on the Middle Class

For a company intent on going global, one of the most difficult problems in determining the market potential for Westernized goods and services is knowing the number of potential buyers in any specific country. Population numbers are easy to get, but, for most countries, those numbers can be misleading. Buyers of Westernized goods are likely to be in the middle class or above, but — until now — there has been no reliable measure of the size of the middle-class market in various countries. It is easy to get gross domestic product data for most countries, but when one divides by the ... Read More

Songs and Ads: Ten Infamous Examples

Related interview: Bethany Klein on pop music and Madison Avenue 1. In January 1984, during the sixth take of an ad that would become infamous, pop superstar Michael Jackson's hair caught fire when a fireworks display malfunctioned, showering him in sparks. Jackson was rushed to a hospital, where he was treated for second degree burns to his head. "He is in discomfort," his plastic surgeon told the press. "It will take a few weeks to determine the hair loss." The ad itself would be remembered for turning the hit song "Billie Jean" into a Pepsi pitch. Watch it here: 2. In 1987, Nike ... Read More

Voting Prison Blues

Koren Carbuccia is an employment specialist in Pawtucket, R.I., a busy mother of an inquisitive 6-year-old and an ex-felon. Carbuccia served two sentences in Rhode Island for dealing and possession of cocaine. She is on probation until 2017. Until recently, she couldn't vote under Rhode Island law, which considers the probation to be part of her felony sentence. "I keep my head high when I walk down the street because I know I'm an honest person today. But there's always that back feeling," Carbuccia says. "It's just another shot down at me, trying to do the better and the right ... Read More

Retirement Saving: To Nudge or to Shove?

When The Associated Press recently profiled 80-year-old stripper Tempest Storm, the aged burlesque queen became an instant symbol — depending on one's point of view — of female empowerment, graceful aging or an unseemly desire for eternal youth. But at a time of increased economic uncertainty and a record-low savings rate, at least one astute blogger understood what it was that made this story about a hardworking octogenarian exotic dancer capture the American zeitgeist. "Stripping," read his post, "has no 401(k)." A lot of other jobs don't have one, either. The stock market downturn ... Read More

First, Reduce Harm

On a chilly, overcast morning in downtown Vancouver, British Columbia, a steady trickle of sallow-faced drug addicts shambles up to a storefront painted with flowers and the words “Welcome to Insite.” One by one, they ring the doorbell and are buzzed into a tidy reception area staffed by smiling volunteers. The junkies come here almost around the clock, seven days a week. Some just grab a fistful of clean syringes from one of the buckets by the door and head out again. But about 600 times a day, others walk in with pocketfuls of heroin, cocaine or speed that they’ve scored out on the ... Read More