Menus Subscribe Search

Follow us


Horse attachment for an automobile -- U.S. patent 777,369 issued in 1904 [Source: Google Patents]

Driving a Dead Horse: Making Cars Less Frightening in 1904

• February 06, 2013 • 9:32 AM

The traffic safety department is trying to get the nation used to today’s silent cars. Something similar happened at the beginning of the 20th century.

Horse attachment for an automobile — U.S. patent 777,369 issued in 1904 [Source: Google Patents]

Last month the National Highway Transportation Safety Administration proposed a new rule that would require all electric and gas-electric hybrid vehicles to make a noise when they’re traveling under 18 miles per hour. This noise would alert pedestrians and cyclists to the presence of a car, since most of us have grown up conditioned to the noise of the automobile on the street — that relatively loud, gas-powered car that has dominated the roadways of the 20th century. The proposal is currently open for public input but the final rule will be set by next month.

Inventors at the dawn of the car age had a similar dilemma in trying to retrofit newer technology with characteristics of the old in order to make humans (and sometimes even animals) more comfortable with the changing times.

In the early 1900s some people had concerns that all of these newfangled automobiles on the road were spooking horses. At least three American inventors devised attachments for automobiles to put the horse back in the horseless carriage. U.S. patent number 777,369 was granted to Henry Hayes of Denver in 1904 for a motor vehicle attachment which, when applied, makes it look like there’s a horse pulling your vehicle.

The curious device had an oil lamp concealed inside the head of the horse attachment which lighted the way. It also had a rope that could be pulled which would force the artificial horse’s mouth closed, squeezing a horn.

Of course, this rather cumbersome attachment never really caught on with those motorists who may have been sympathetic to the horse’s plight. But it looks like the NHTSA’s new rules will soon bring an anachronistic sound to our most futuristic vehicles. Unless we find some way to build cities with pedestrians and cars clearly separated, one assumes the street noise of the 20th century will be our reality for some time to come.

You can listen to the sounds proposed by the NHTSA at their website.

Detail of the horse attachment’s head [Source: Google Patents]

Matt Novak
Matt Novak writes about past visions of the future for BBC.com and Smithsonian.com.

More From Matt Novak

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

October 17 • 4:00 PM

What All Military Families Need to Know About High-Cost Lenders

Lessons from over a year on the beat.


October 17 • 2:00 PM

The Majority of Languages Do Not Have Gendered Pronouns

A world without “he.” Or “she.”


October 17 • 11:01 AM

How to Water a Farm in Sandy Ground

Physicists investigate how to grow food more efficiently in fine-grained soil.


October 17 • 10:00 AM

Can Science Fiction Spur Science Innovation?

Without proper funding, the answer might not even matter.


October 17 • 8:00 AM

Seattle, the Incredible Shrinking City

Seattle is leading the way in the micro-housing movement as an affordable alternative to high-cost city living.


October 17 • 6:00 AM

‘Voodoo Death’ and How the Mind Harms the Body

Can an intense belief that you’re about to die actually kill you? Researchers are learning more about “voodoo death” and how it isn’t limited to superstitious, foreign cultures.


October 17 • 4:00 AM

That Arts Degree Is Paying Off

A survey of people who have earned degrees in the arts find they are doing relatively well, although their education didn’t provide much guidance on managing a career.


October 16 • 4:00 PM

How (Some) Economists Are Like Doomsday Cult Members

Cognitive dissonance and clinging to paradigms even in the face of accumulated anomalous facts.


October 16 • 2:00 PM

The Latest—and Most Mysterious—Player in the Nasty Battle Over Net Neutrality

As the FCC considers how to regulate Internet providers, the telecom industry’s stealth campaign for hearts and minds encompasses everything from art installations to LOLcats.


October 16 • 12:00 PM

How Many Ads Is Too Many Ads?

The conundrum of online video advertising.


October 16 • 11:00 AM

Unlocking Consciousness

A study of vegetative patients closes in on the nature of consciousness.


October 16 • 10:00 AM

The False Promises of Higher Education

Danielle Henderson spent six years and $60,000 on college and beyond. The effects of that education? Not as advertised.


October 16 • 8:00 AM

Faster Justice, Closer to Home: The Power of Community Courts

Community courts across the country are fighting judicial backlog and lowering re-arrest rates.


October 16 • 6:00 AM

Killing Your Husband to Save Yourself

Without proper legal instruments, women with abusive partners are often forced to make a difficult choice: kill or be killed.


October 16 • 4:00 AM

Personality Traits Linked to Specific Diseases

New research finds neurotic people are more likely to suffer a serious health problem.


October 16 • 2:00 AM

Comparing Apples to the Big Apple: Yes, Washington, D.C., Is More Expensive Than New York City

Why shouldn’t distant locales tied to jobs in the urban core count in a housing expenditure study?


October 15 • 4:00 PM

Why Asian American Parents Are the Least Likely to Spank Their Kids

Highly educated, middle-class parents are less likely to use corporal punishment to discipline their children than less-educated, working-class, and poor parents.


October 15 • 2:00 PM

The Federal Government’s New Doctor Payments Website Is Worthy of a Recall

Charles Ornstein takes a test drive using the federal government’s new website for drug and device payments and finds it virtually unusable.


October 15 • 12:00 PM

How Cosmetic Companies Get Away With Pseudoscience

Anti-aging creams make absurd claims that they repair DNA damage or use stem-cell treatments. When cosmetics companies and dermatologists partner to maximize profits, who is responsible for protecting the consumer?


October 15 • 10:00 AM

What Big Data Can Tell Us About the Things We Eat

Pizza might be the only thing that can bring men and women together.


October 15 • 9:04 AM

‘Looking’ at Art in the Smartphone Age

Technology is a great way to activate gallery space, but it shouldn’t take it over.


October 15 • 8:00 AM

A Brief History of High Heels

How what was once standard footwear for 16th-century Persian horsemen became “fashion’s most provocative accessory.”


October 15 • 7:22 AM

Advice for Emergency Alert Systems: Don’t Cry Wolf

A survey finds college students don’t always take alerts seriously.


October 15 • 6:00 AM

The Battle Over High School Animal Dissection

Is the biology class tradition a useful rite of passage or a schoolroom relic?


October 15 • 4:00 AM

Green Surroundings Linked to Higher Student Test Scores

New research on Massachusetts schoolchildren finds a tangible benefit to regular exposure to nature.


Follow us


How to Water a Farm in Sandy Ground

Physicists investigate how to grow food more efficiently in fine-grained soil.

Unlocking Consciousness

A study of vegetative patients closes in on the nature of consciousness.

Advice for Emergency Alert Systems: Don’t Cry Wolf

A survey finds college students don't always take alerts seriously.

Brain’s Reward Center Does More Than Manage Rewards

Nucleus accumbens tracks many different connections in the world, a new rat study suggests.

A City’s Fingerprints Lie in Its Streets and Alleyways

Researchers propose another way to analyze the character and evolution of cities.

The Big One

One company, Amazon, controls 67 percent of the e-book market in the United States—down from 90 percent five years ago. September/October 2014 new-big-one-5

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.