Menus Subscribe Search

Follow us


Using Google to Map American Stereotypes

• August 27, 2012 • 5:13 PM

It’s easy to polarize America–minority/majority, Republican/Democrat, 1 percent/99 percent, religious/atheist, Simpsons-liker/Simpsons-lover. But America is made up of 50 very different states, and the people in those states all seem to have their own stereotypes about everyone else.

Renee DiResta recently mapped out our stereotypes using Google:

For each of the fifty states and DC, I asked Google: “Why is [State] so ” and let it autocomplete. It seemed like an ideal question to get at popular assumptions, since “Why is [State] so X?” presupposes that X is true. 

You can check out the full results at her blog, but in short, people want to know why Louisiana is so corrupt, Oregon is so weird, and Michigan is so warm right now? Seem like perfectly reasonable queries to me.

From my extensive testing, American stereotypes seem to hold true, at least among Pacific Standard fellows. How else could you explain why I am so broke and expensive while Fitzgerald is so boring and haunted?

Another fun game is to type “why is America so…” into the google search bar.

This would all be well and good if everyone didn’t already know that it was Google’s own employees behind each and every autocompletion.

(h/t: High Country News)

 

 

 

 

 

Matt Skenazy
Matt Skenazy, an assistant editor at Outside magazine, is a former Pacific Standard fellow. His articles have appeared in Sierra, Men’s Journal, the Surfer’s Journal, and Climbing, among others publications.

More From Matt Skenazy

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

December 22 • 2:00 PM

The Paradox of Women’s Sexuality in Breastfeeding Advocacy and Breast Cancer Campaigns

We capitalize on the sexualization of the breast to raise awareness about breast cancer, yet we cringe at the idea of a woman nursing her child.


December 22 • 1:00 PM

Keep That E-Reader Out of Bed and You’ll Feel Better in the Morning

New research finds e-readers, like other light-emitting electronic devices, can disrupt normal sleep patterns.


December 22 • 12:25 PM

Stop Trying to Be the ‘Next Silicon Valley’

American cities often try to mimic their more economically successful counterparts. A new study suggests that it’s time to stop.


December 22 • 12:00 PM

Pill Mills and the Rise of Controlled Substance Use in Medicare

Despite warnings about abuse, Medicare covered more prescriptions for potent controlled substances in 2012 than it did in 2011. The program’s top prescribers often have faced disciplinary action or criminal charges related to their medical practices.


December 22 • 10:00 AM

Economics at the North Pole: Are Santa’s Elves Slaves?

A pair of economists seek to reconcile two conflicting schools of thought in order to predict what sort of environments increase incentives for labor coercion.


December 22 • 8:00 AM

What Influences Whether Owners Pick Up After Their Dogs?

The presence or absence of suitable receptacles for bags is not the whole picture.


December 22 • 7:04 AM

Coming Soon: This Is How Gangs End


December 22 • 6:00 AM

Politicians Gonna Politic

Is there something to the idea that a politician who no longer faces re-election is free to pursue new policy solutions without needing to kowtow to special interests?


December 20 • 10:28 AM

Flare-Ups

Are my emotions making me ill?


December 19 • 4:00 PM

How a Drug Policy Reform Organization Thinks of the Children

This valuable, newly updated resource for parents is based in the real world.


December 19 • 2:00 PM

Where Did the Ouija Board Come From?

It wasn’t just a toy.


December 19 • 12:00 PM

Social Scientists Can Do More to Eradicate Racial Oppression

Using our knowledge of social systems, all social scientists—black or white, race scholar or not—have an opportunity to challenge white privilege.


December 19 • 10:17 AM

How Scientists Contribute to Bad Science Reporting

By not taking university press officers and research press releases seriously, scientists are often complicit in the media falsehoods they so often deride.


December 19 • 10:00 AM

Pentecostalism in West Africa: A Boon or Barrier to Disease?

How has Ghana stayed Ebola-free despite being at high risk for infection? A look at their American-style Pentecostalism, a religion that threatens to do more harm than good.


December 19 • 8:00 AM

Don’t Text and Drive—Especially If You’re Old

A new study shows that texting while driving becomes even more dangerous with age.


December 19 • 6:12 AM

All That ‘Call of Duty’ With Your Friends Has Not Made You a More Violent Person

But all that solo Call of Duty has.


December 19 • 4:00 AM

Food for Thought: WIC Works

New research finds participation in the federal WIC program, which subsidizes healthy foods for young children, is linked with stronger cognitive development and higher test scores.


December 18 • 4:00 PM

How I Navigated Life as a Newly Sober Mom

Saying “no” to my kids was harder than saying “no” to alcohol. But for their sake and mine, I had to learn to put myself first sometimes.


December 18 • 2:00 PM

Women in Apocalyptic Fiction Shaving Their Armpits

Because our interest in realism apparently only goes so far.


December 18 • 12:00 PM

The Paradox of Choice, 10 Years Later

Paul Hiebert talks to psychologist Barry Schwartz about how modern trends—social media, FOMO, customer review sites—fit in with arguments he made a decade ago in his highly influential book, The Paradox of Choice: Why More Is Less.


December 18 • 10:00 AM

What It’s Like to Spend a Few Hours in the Church of Scientology

Wrestling with thetans, attempting to unlock a memory bank, and a personality test seemingly aimed at people with depression. This is Scientology’s “dissemination drill” for potential new members.


December 18 • 8:00 AM

Gendering #BlackLivesMatter: A Feminist Perspective

Black men are stereotyped as violent, while black women are rendered invisible. Here’s why the gendering of black lives matters.


December 18 • 7:06 AM

Apparently You Can Bring Your Religion to Work

New research says offices that encourage talk of religion actually make for happier workplaces.


December 18 • 6:00 AM

The Very Weak and Complicated Links Between Mental Illness and Gun Violence

Vanderbilt University’s Jonathan Metzl and Kenneth MacLeish address our anxieties and correct our assumptions.


December 18 • 4:00 AM

Should Movies Be Rated RD for Reckless Driving?

A new study finds a link between watching films featuring reckless driving and engaging in similar behavior years later.


Follow us


Stop Trying to Be the ‘Next Silicon Valley’

American cities often try to mimic their more economically successful counterparts. A new study suggests that it's time to stop.

Don’t Text and Drive—Especially If You’re Old

A new study shows that texting while driving becomes even more dangerous with age.

Apparently You Can Bring Your Religion to Work

New research says offices that encourage talk of religion actually make for happier workplaces.

Canadian Kids Have a Serious Smoking Problem

Bootleg cigarette sales could be leading Canadian teens to more serious drugs, a recent study finds.

The Big One

One in two United States senators and two in five House members who left office between 1998 and 2004 became lobbyists. November/December 2014

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.