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New UC Logo Gets Flushed

• December 14, 2012 • 12:12 PM

Dueling UC logos

Here are the dueling logos. Which looks the most like a toilet flushing?

After a flurry of protests and an intense anti-logo social media campaign, the new UC monogram was suspended as of this morning.

It seems to be with a heavy heart that Daniel M. Dooley, senior vice president for external relations at the UC office of the president, announced:

While I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect what has been a significant negative response by students, alumni and other members of our community. Therefore, I have instructed the communications team to suspend further use of the monogram.

Dooley also stated that the controversy was “… fueled in large part by an unfortunate and false narrative, which framed the matter as an either-or choice between a venerated UC seal and a newly designed monogram” and labeled the public outcry as a “major distraction” for the UCOP External Relations Division.

While Dooley said the new logo had received many a compliment from “accomplished design experts,” it’s beauty failed to win over critics, who described it as a flushing toilet bowl.

Sarah Sloat
Sarah Sloat is an editorial fellow with Pacific Standard. She was previously selected as an intern for the Sara Miller McCune Endowed Internship and Public Service Program and has studied abroad in both Argentina and the U.K. Sarah has recently graduated from the University of California-Santa Barbara with a degree in Global and International Studies. Follow her on Twitter @sarahshmee.

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