Menus Subscribe Search

Liberal Homeowners Use Less Electricity

• March 07, 2013 • 9:00 AM

New research finds households headed by Democrats use less electricity than those headed by Republicans, apparently due to lower use of air conditioning.

It’s easy to preach about the importance of energy conservation. But are people in the left really willing to sacrifice personal comfort in the name of environmental protection?

Newly published research focusing on electricity usage suggests the answer is yes.

Two UCLA economists report that, in the area served by an unnamed utility in the Western United States, households headed by registered Democrats use less electricity than those headed by registered Republicans. This holds true after factoring in variables such as climate, the price of electricity, and the size and age of the homes in question.

The difference in kilowatt hours suggests that left-leaning voters are less likely to respond to uncomfortable heat by reaching for thermostat. “Liberal households engage in voluntary restraint, largely by lowering air-conditioning in the summer relative to conservatives,” Dora Costa and Matthew Kahn write in the journal Economics Letters.

Costa and Kahn used data from 280,470 single-family homes, comparing residential electricity bills for the entire year of 2008 with voter registration information. If more than one person’s name was on the bill, they went with the registration of the person whose name came first.

(Only 5 percent of the bills featured one Democrat and one Republican, providing further proof of the unusual nature of the James Carville-Mary Matalin marriage.)

“Relative to Republican registered households, Democrats consume 5.1 percent less electricity, and Green party registered voters consume 15.1 percent less,” they report. “This differential grows larger in the hotter summer months.

“We estimate that during the summer, Democrats consume 6.6 percent less electricity than observationally identical Republicans, while Green Party households consume 19.1 percent less electricity than Republican households. This larger summer differential is likely to be related to air-conditioning demand.

“Because electricity consumption is private information that is not observed by neighbors,” they add, “our results are explained by ideology—not by peer pressure.”

So while it’s hardly a complete answer to a looming problem, this research suggests that “voluntary restraint”—in this case, driven by political beliefs—“helps to mitigate the challenge of climate change.” It also tells cynics that the gap between belief and behavior may not be as wide as they assume.

Tom Jacobs
Staff writer Tom Jacobs is a veteran journalist with more than 20 years experience at daily newspapers. He has served as a staff writer for The Los Angeles Daily News and the Santa Barbara News-Press. His work has also appeared in The Los Angeles Times, Chicago Tribune, and Ventura County Star.

More From Tom Jacobs

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

August 27 • 4:00 PM

The ‘Non-Lethal’ Flash-Bang Grenades Used in Ferguson Can Actually Be Quite Lethal

A journalist says he was singed by a flash-bang fired by St. Louis County police trying to disperse a crowd, raising questions about how to use these military-style devices safely and appropriately.


August 27 • 2:00 PM

Do Better Looking People Have Better Personalities Too?

An experiment on users of the dating site OKCupid found that members judge both looks and personality by looks alone.


August 27 • 12:00 PM

Love Can Make You Stronger

A new study links oxytocin, the hormone most commonly associated with social bonding, and the one that your body produces during an orgasm, with muscle regeneration.


August 27 • 11:05 AM

Education, Interrupted

When it comes to educational access, young Syrian refugees are becoming a “lost generation.”


August 27 • 9:47 AM

No, Smartphone-Loss Anxiety Disorder Isn’t Real

But people are anxious about losing their phones, even if they don’t do much to protect them.


August 27 • 8:00 AM

A Skeptic Meets a Psychic: When You Can See Into the Future, How Do You Handle Uncertainty?

For all the crystal balls and beaded doorways, some psychics provide a useful, non-paranormal service. The best ones—they give good advice.


August 27 • 6:00 AM

Speaking Eyebrow: Your Face Is Saying More Than You Think

Our involuntary gestures take on different “accents” depending on our cultural background.


August 27 • 4:00 AM

The Politics of Anti-NIMBYism and Addressing Housing Affordability

Respected expert economists like Paul Krugman and Edward Glaeser are confusing readers with their poor grasp of demography.


August 26 • 4:00 PM

Marching in Sync May Increase Aggression

Another danger of militarizing the police: Marching in lock step doesn’t just intimidate opponents. It impacts the mindset of the marchers.


August 26 • 3:03 PM

The Best Reporting on the Federal Push to Militarize Local Police With Riot Gear, Armored Vehicles, and Assault Rifles

A few facts you might have missed about the flow of military equipment and tactics to local law enforcement.


August 26 • 2:00 PM

How the Other 23 Percent Live

Almost one-fourth of all children in the United States are now living in poverty, an increase of three million kids since 2005.


August 26 • 12:00 PM

Why Sports Need Randomness

Noah Davis talks to David Sally, one of the authors of The Numbers Game: Why Everything You Know About Soccer Is Wrong, about how uncertainty affects and enhances the games we watch.


August 26 • 10:00 AM

Honor: The Cause of—and Solution to—All of Society’s Problems

Recent research on honor culture, associated with the American South and characterized by the need to retaliate against any perceived improper conduct, goes way beyond conventional situations involving disputes and aggression.



August 26 • 8:00 AM

The Transformative Effects of Bearing Witness

How witnessing inmate executions affects those who watch, and how having an audience present can also affect capital punishment process and policy.



August 26 • 7:15 AM

Being a Couch Potato: Not So Bad After All?

For those who feel guilty about watching TV, a new study provides redemption.


August 26 • 6:00 AM

Redesigning Birth Control in the Developing World

How single-use injectable contraceptives could change family planning in Africa.


August 26 • 4:15 AM

How Gay Men Feel About Aging

Coming to terms with growing old can be difficult in the gay community. But middle-aged men are inventing new strategies to cope.


August 25 • 4:00 PM

What to Look for In Dueling Autopsies of Michael Brown

The postmortem by Michael Baden is only the beginning as teams of specialists study the body of an 18-year-old African American killed by police in Ferguson, Missouri.


August 25 • 2:00 PM

Thoughts That Can’t Be Thought and Ideas That Can’t Be Formed: The Promise of Smart Drugs

Are we asking the right questions about smart drugs? Marek Kohn looks at what they can do for us—and what they can’t.


August 25 • 12:00 PM

Does Randomness Actually Exist?

Our human minds are incapable of truly answering that question.


August 25 • 10:31 AM

Cesareans Are Still Best for Feet-First Babies

A new study confirms that surgery is the safest way to deliver a breech fetus.


August 25 • 10:00 AM

What Can Hurricanes Teach Us About Socioeconomic Mobility?

Hurricane Katrina wrought havoc on New Orleans but, nine years later, is there a silver lining to be found?


August 25 • 8:00 AM

How Low Voter Turnout Helps Public Employees

To a surprising degree, as voter turnout goes down, public employee compensation goes up.


Follow us


Subscribe Now

Education, Interrupted

When it comes to educational access, young Syrian refugees are becoming a “lost generation.”

No, Smartphone-Loss Anxiety Disorder Isn’t Real

But people are anxious about losing their phones, even if they don’t do much to protect them.

Being a Couch Potato: Not So Bad After All?

For those who feel guilty about watching TV, a new study provides redemption.

How Gay Men Feel About Aging

Coming to terms with growing old can be difficult in the gay community. But middle-aged men are inventing new strategies to cope.

Cesareans Are Still Best for Feet-First Babies

A new study confirms that surgery is the safest way to deliver a breech fetus.

The Big One

One in two full-time American fast-food workers' families are enrolled in public assistance programs, at a cost of $7 billion per year. July/August 2014 fast-food-big-one

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.