Menus Subscribe Search

Follow us


Anger is a Valuable Negotiation Tool—If It’s Real

• January 14, 2013 • 6:00 AM

New research suggests fake displays of pique are a very bad negotiating strategy.

Negotiators from the Congress and White House will soon be back at the bargaining table, again attempting to hash out a budget-balancing deal. Given the high stakes, and the parties involved, it’s quite possible that as the hours drag on, someone’s temper will erupt.

Will that help his or her cause? Newly published research suggests it very well might—but only if that anger is authentic. Any hint that it’s phony will create even more distrust, leading the other side less willing to compromise.

“The effects of faking anger are different than the effects of showing genuine anger, or showing no emotions (during negotiations),” writes a research team led by Stephane Cote of the University of Toronto. “Genuine anger elicits concessions, but fake anger elicits demands.”

In the Journal of Experimental Social Psychology, the researchers describe two experiments that back up their thesis. In one, 140 undergraduates each watched a 90-second video of a “student” who was responding to an ad offering a used car for sale. After enumerating his concerns about the automobile, he said he would not pay the asked-for $3,500, and made a counteroffer of $2,400.

One-third of the participants saw a version of the video in which the actor playing the student showed no emotion. Another third saw him obviously pretend to be angry, with eyes glaring and jaw clenched.

The final third saw yet another version in which the actor was feeling genuine anger. (In a Method-like touch, he was asked to recall an event that made him feel angry, and then channel those intense emotions into the scene.)

After viewing the video, participants assessed the potential buyer’s toughness and authenticity, and made him a counteroffer on the car.

Not surprisingly, those who viewed the video featuring fake acting were less likely to describe the actor as authentic. More importantly, they responded to this apparent attempt to deceive by demanding a higher price than those who saw the emotionally neutral video.

Those who saw the video where the potential buyer was feeling real anger rated him as a tougher negotiator—and responded by offering the car at the lowest price of the three groups. Anger that seemed real was at least somewhat intimidating; anger that felt fake was off-putting and counterproductive.

“The findings show that individuals place particularly high demands, are relatively dissatisfied, and have relatively little interest in negotiating again with opponents who surface-act anger, because they have little trust in them,” the researchers conclude. “The same emotion—anger—has opposite consequences on negotiation processes and outcomes depending on … how authentic the display is perceived to be.”

So if White House or congressional negotiators are planning to intimidate the other side with some faux anger, they’d better make sure their team includes some very polished actors. Clint, here’s a chance to make up for your convention flub: That slow burn of yours can seem frighteningly real.

Tom Jacobs
Staff writer Tom Jacobs is a veteran journalist with more than 20 years experience at daily newspapers. He has served as a staff writer for The Los Angeles Daily News and the Santa Barbara News-Press. His work has also appeared in The Los Angeles Times, Chicago Tribune, and Ventura County Star.

More From Tom Jacobs

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

December 20 • 10:28 AM

Flare-Ups

Are my emotions making me ill?


December 19 • 4:00 PM

How a Drug Policy Reform Organization Thinks of the Children

This valuable, newly updated resource for parents is based in the real world.


December 19 • 2:00 PM

Where Did the Ouija Board Come From?

It wasn’t just a toy.


December 19 • 12:00 PM

Social Scientists Can Do More to Eradicate Racial Oppression

Using our knowledge of social systems, all social scientists—black or white, race scholar or not—have an opportunity to challenge white privilege.


December 19 • 10:17 AM

How Scientists Contribute to Bad Science Reporting

By not taking university press officers and research press releases seriously, scientists are often complicit in the media falsehoods they so often deride.


December 19 • 10:00 AM

Pentecostalism in West Africa: A Boon or Barrier to Disease?

How has Ghana stayed Ebola-free despite being at high risk for infection? A look at their American-style Pentecostalism, a religion that threatens to do more harm than good.


December 19 • 8:00 AM

Don’t Text and Drive—Especially If You’re Old

A new study shows that texting while driving becomes even more dangerous with age.


December 19 • 6:12 AM

All That ‘Call of Duty’ With Your Friends Has Not Made You a More Violent Person

But all that solo Call of Duty has.


December 19 • 4:00 AM

Food for Thought: WIC Works

New research finds participation in the federal WIC program, which subsidizes healthy foods for young children, is linked with stronger cognitive development and higher test scores.


December 18 • 4:00 PM

How I Navigated Life as a Newly Sober Mom

Saying “no” to my kids was harder than saying “no” to alcohol. But for their sake and mine, I had to learn to put myself first sometimes.


December 18 • 2:00 PM

Women in Apocalyptic Fiction Shaving Their Armpits

Because our interest in realism apparently only goes so far.


December 18 • 12:00 PM

The Paradox of Choice, 10 Years Later

Paul Hiebert talks to psychologist Barry Schwartz about how modern trends—social media, FOMO, customer review sites—fit in with arguments he made a decade ago in his highly influential book, The Paradox of Choice: Why More Is Less.


December 18 • 10:00 AM

What It’s Like to Spend a Few Hours in the Church of Scientology

Wrestling with thetans, attempting to unlock a memory bank, and a personality test seemingly aimed at people with depression. This is Scientology’s “dissemination drill” for potential new members.


December 18 • 8:00 AM

Gendering #BlackLivesMatter: A Feminist Perspective

Black men are stereotyped as violent, while black women are rendered invisible. Here’s why the gendering of black lives matters.


December 18 • 7:06 AM

Apparently You Can Bring Your Religion to Work

New research says offices that encourage talk of religion actually make for happier workplaces.


December 18 • 6:00 AM

The Very Weak and Complicated Links Between Mental Illness and Gun Violence

Vanderbilt University’s Jonathan Metzl and Kenneth MacLeish address our anxieties and correct our assumptions.


December 18 • 4:00 AM

Should Movies Be Rated RD for Reckless Driving?

A new study finds a link between watching films featuring reckless driving and engaging in similar behavior years later.


December 17 • 4:00 PM

How to Run a Drug Dealing Network in Prison

People tend not to hear about the prison drug dealing operations that succeed. Substance.com asks a veteran of the game to explain his system.


December 17 • 2:00 PM

Gender Segregation of Toys Is on the Rise

Charting the use of “toys for boys” and “toys for girls” in American English.


December 17 • 12:41 PM

Why the College Football Playoff Is Terrible But Better Than Before

The sample size is still embarrassingly small, but at least there’s less room for the availability cascade.


December 17 • 11:06 AM

Canadian Kids Have a Serious Smoking Problem

Bootleg cigarette sales could be leading Canadian teens to more serious drugs, a recent study finds.


December 17 • 10:37 AM

A Public Lynching in Sproul Plaza

When photographs of lynching victims showed up on a hallowed site of democracy in action, a provocation was issued—but to whom, by whom, and why?


December 17 • 8:00 AM

What Was the Job?

This was the year the job broke, the year we accepted a re-interpretation of its fundamental bargain and bought in to the push to get us to all work for ourselves rather than each other.


December 17 • 6:00 AM

White Kids Will Be Kids

Even the “good” kids—bound for college, upwardly mobile—sometimes break the law. The difference? They don’t have much to fear. A professor of race and social movements reflects on her teenage years and faces some uncomfortable realities.



Follow us


Don’t Text and Drive—Especially If You’re Old

A new study shows that texting while driving becomes even more dangerous with age.

Apparently You Can Bring Your Religion to Work

New research says offices that encourage talk of religion actually make for happier workplaces.

Canadian Kids Have a Serious Smoking Problem

Bootleg cigarette sales could be leading Canadian teens to more serious drugs, a recent study finds.

The Hidden Psychology of the Home Ref

That old myth of home field bias isn’t a myth at all; it’s a statistical fact.

The Big One

One in two United States senators and two in five House members who left office between 1998 and 2004 became lobbyists. November/December 2014

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.