Menus Subscribe Search

Americans Willing to Go Green, But Dislike Mandates

• March 16, 2009 • 8:15 PM

 

As scientists reiterated at a just-concluded conference in Copenhagen, climate change is a serious but solvable problem. So what role should governments play to persuade the populace to take the necessary actions? A paper recently published in the journal Ecological Economics provides some clues.

In 2006, researchers from Carnegie Mellon University asked people in Pittsburgh about the extent to which the government should encourage environmentally friendly behavior. A remarkable 80 percent of respondents favored “soft regulations” such as tax incentives to encourage the purchase of more energy-efficient cars.

After being informed of the social costs of gas-guzzling SUVs and light trucks, 67 percent of people surveyed expressed willingness to sign a pledge stating they would avoid such models the next time they purchase a vehicle. Some survey takers framed the issue in terms of environmental degradation, while others emphasized the national-security issue (i.e., the threat of relying on imported oil), but the two-thirds number held steady either way.

However, only 30 percent of respondents agreed with the notion that the government should have the power to restrict the purchase of such vehicles.

A second question on “green energy” — that is, electricity generated from renewable sources such as wind farms — received a similar response. Seventy-six percent of people said they’d pledge to buy green energy from their power company; 69 percent favored tax incentives to encourage others to do so. However, only 39 percent expressed the view the government should make the purchase of such energy (which comes at a higher cost than energy from conventional sources) mandatory.

“Our results suggest that there may be more public buy-in for softer regulations such as market-based mechanisms intended to change behavior,” write the researchers, who noted that “the need for personal freedom and choice was the most frequently mentioned reason by participants who did not want to accept hard regulations.”

The results confirm the notion that Americans chafe at the notion of strict rules, even when they realize the benefits of the mandated behavior. But they do respond to incentives. So when it comes to convincing people to make changes in their lifestyles — something President Obama has pledged to do — a carrot (preferably organic) might be more effective than a stick.

Tom Jacobs
Staff writer Tom Jacobs is a veteran journalist with more than 20 years experience at daily newspapers. He has served as a staff writer for The Los Angeles Daily News and the Santa Barbara News-Press. His work has also appeared in The Los Angeles Times, Chicago Tribune, and Ventura County Star.

More From Tom Jacobs

A weekly roundup of the best of Pacific Standard and PSmag.com, delivered straight to your inbox.

Recent Posts

July 22 • 4:00 PM

Can Meditation Really Slow Aging?

Is there real science in the spiritualism of meditation? Jo Marchant meets a Nobel Prize-winner who thinks so.



July 22 • 2:00 PM

The Alabama Judge Who Refuses to Let Desegregation Orders Go Ignored

A federal judge in Alabama says a local school board has failed to meet legal mandate to integrate.


July 22 • 12:00 PM

On the Destinations of Species

It’s almost always easier to cross international borders if you’re something other than human.


July 22 • 10:51 AM

The Link Between Carbs, Gut Microbes, and Colon Cancer

Reduced carb intake among mice protected them from colon cancer.


July 22 • 10:47 AM

Irrational Choice Theory: The LeBron James Migration From Miami to Cleveland

Return migrants to Cleveland have been coming home in large numbers for quite some time. It makes perfect sense.


July 22 • 9:32 AM

This Time, Scalia Was Right

President Obama’s recess appointments were wrong and, worse, dangerous.


July 22 • 8:00 AM

On Vegas Strip, Blackjack Rule Change Is Sleight of Hand

Casino operators are changing blackjack payouts to give the house an even greater advantage. Is this a sign that Vegas is on its way back from the recession, or that the Strip’s biggest players are trying to squeeze some more cash out of visitors before the well runs dry?


July 22 • 6:00 AM

Label Me Confused

How the words on a bag of food create more questions than answers.


July 22 • 5:07 AM

Doubly Victimized: The Shocking Prevalence of Violence Against Homeless Women

An especially vulnerable population is surveyed by researchers.


July 22 • 4:00 AM

New Evidence That Blacks Are Aging Faster Than Whites

A large study finds American blacks are, biologically, three years older than their white chronological counterparts.



July 21 • 4:00 PM

Do You Have to Learn How to Get High?

All drugs are socially constructed.


July 21 • 2:14 PM

The New Weapon Against Disease-Spreading Insects Is Big Data

Computer models that pinpoint the likely locations of mosquitoes and tsetse flies are helping officials target vector control efforts.


July 21 • 2:00 PM

Why Are Obstetricians Among the Top Billers for Group Psychotherapy in Illinois?

Illinois leads the country in group psychotherapy sessions in Medicare, and some top billers aren’t mental health specialists. The state’s Medicaid program has cracked down, but federal officials have not.



July 21 • 12:00 PM

What Makes You So Smart, MacArthur Genius?

Noah Davis talks to Yoky Matsuoka about youth tennis, wanting to be an airhead, and what it’s like to win a Genius Grant.


July 21 • 11:23 AM

People Are Clueless About Placebos

Doctors know that sometimes the best medicine is no medicine at all. But how do patients feel about getting duped into recovery?


July 21 • 10:00 AM

How Small-D Democratic Should Our Political Parties Be?

We need to decide how primaries should work in this country before they get completely out of hand and the voters are left out entirely.


July 21 • 8:00 AM

No, Walking on All 4 Limbs Is Not a Sign of Human ‘Devolution’

New quantitative analysis reveals that people with Uner Tan Syndrome don’t actually walk like primates at all.


July 21 • 6:00 AM

Sequenced in the U.S.A.: A Desperate Town Hands Over Its DNA

The new American economy in three tablespoons of blood, a Walmart gift card, and a former mill town’s DNA.


July 21 • 5:00 AM

Celebrating Independence: Scenes From 59 Days Around the World

While national identities are often used to separate people, a husband-and-wife Facebook photography project aims to build connections.


July 21 • 4:00 AM

Be a Better Person: Take a Walk in the Park

New research from France finds strangers are more helpful if they’ve just strolled through a natural environment.



July 18 • 4:00 PM

The Litany of Problems With the Pentagon’s Effort to Recover MIAs

A draft inspector general report found that the mission lacks basic metrics for how to do the job—and when to end it.


Follow us


Subscribe Now

The Link Between Carbs, Gut Microbes, and Colon Cancer

Reduced carb intake among mice protected them from colon cancer.

The New Weapon Against Disease-Spreading Insects Is Big Data

Computer models that pinpoint the likely locations of mosquitoes and tsetse flies are helping officials target vector control efforts.

People Are Clueless About Placebos

Doctors know that sometimes the best medicine is no medicine at all. But how do patients feel about getting duped into recovery?

No, Walking on All 4 Limbs Is Not a Sign of Human ‘Devolution’

New quantitative analysis reveals that people with Uner Tan Syndrome don't actually walk like primates at all.

Why Didn’t California’s Handheld Phone Ban Reduce Motor Accidents?

Are handheld cell phones as dangerous as they have been made out to be?

The Big One

Today, the United States produces less than two percent of the clothing purchased by Americans. In 1990, it produced nearly 50 percent. July/August 2014

Copyright © 2014 by Pacific Standard and The Miller-McCune Center for Research, Media, and Public Policy. All Rights Reserved.