
These are very tough times for America’s orchestras. Symphonies in some cities are facing bankruptcy, while others are contending with nasty labor disputes. Subscriptions—which once provided a reliable funding stream—are declining, with more and more concertgoers opting to buy single tickets. Given those realities, a new analysis of what types of pieces lure people to a concert is of keen interest. In the June issue of the International Journal of Research in Marketing, Wagner Kamakura of Duke University and Carl Schimmel of Illinois State University use a sophisticated model to ... Read More










