
We live in a world of global brands but local tastes. Arabs tend to drink their tea slowly; Indians load theirs with spices and sugar. So Lipton ships a different optimized formula to each, under its standard yellow label. The Earth may seem united by loyalty to Coca-Cola, but Coke famously tailors sweetness to different regions. The world of consumption is still a Balkanized place. If you want to see these divergent proclivities in all their finely segmented glory, spend some time at the Dubai International Airport. The world’s third busiest air hub, Dubai boasts the most lucrative and ... Read More


