Media users now sup at a cornucopia of choice. It's a Golden Age of information and a Dark Age of ill-informed opinion, and traditional and startup media alike frantically cast their (Inter)nets to engage audiences for more than a nanosecond. Those of us in "the media-academic complex" have tended to look at readers, viewers and visitors through two lenses that, at their margins, might be labeled "The Muse" and "The Marketplace." The media leaders looking through the Muse lens try to go beyond what people want right now to satisfy them with what they didn't even know they wanted. A Muse ... Read More